Global kids and family industry reports

We provide the most relevant and up-to-date insights on the kids and family sector to help brands shape their strategies to achieve outstanding results, engage with kids and reach the ultimate decision-makers. Download our reports below.

The emergence of the 13-15 market: the world’s most powerful household influencers

Insights and guidance to reach this distinctive audience.

7 best practices for kid-safe influencer marketing

Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.

How Generation C is influencing holiday purchasing for the entire family

Insight and predictions for brands for the 2020 Holiday Season

The post-pandemic semester: Generation C goes back to school

How brands can support families with the most important back-to-school event yet.

Book Image: A Day In The Life of A Kid During Covid-19

A day in the life of a kid during Covid-19: meet Generation C

The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do now?

Report Book Cover

Everyone is a kids and family brand now

Data, observations and recommendations for companies interacting with kids and families during lockdown. Your brand is a kid and family brand now.

Report book Cover Trolls

Does Covid-19 mean the end of movie theaters for kids and family?

Reacting to Covid-19, Trolls: World Tour is the first major theatrical release to go direct-to-digital. It’s a radical shift to reach kids.

Report Book Cover KWS

Why parents control the next phase of growth for game developers and digital service owners

Kids are a huge audience for games and it’s only getting bigger. Parents are the gatekeepers for this highly influential audience.

Kids Digital Media Report 2019

Based on field research, this report estimates that the global kids digital advertising market will be worth $1.7b by 2021.