Global kids and family industry reports
We provide the most relevant and up-to-date insights on the kids and family sector to help brands shape their strategies to achieve outstanding results, engage with kids and reach the ultimate decision-makers. Download our reports below.
The post-pandemic semester: Generation C goes back to school
How brands can support families with the most important back-to-school event yet.
A day in the life of a kid during Covid-19: meet Generation C
The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do now?
Everyone is a kids and family brand now
Data, observations and recommendations for companies interacting with kids and families during lockdown. Your brand is a kid and family brand now.
Does Covid-19 mean the end of movie theaters for kids and family?
Reacting to Covid-19, Trolls: World Tour is the first major theatrical release to go direct-to-digital. It’s a radical shift to reach kids.
Why parents control the next phase of growth for game developers and digital service owners
Kids are a huge audience for games and it’s only getting bigger. Parents are the gatekeepers for this highly influential audience.
PwC Kids Digital Media Report 2019
Based on field research, PwC’s report estimates that the global kids digital advertising market will be worth $1.7b by 2021.