Global kids and family industry reports
We provide the most relevant and up-to-date insights on the kids and family sector to help brands shape their strategies to achieve outstanding results, engage with kids and reach the ultimate decision-makers. Download our reports below.

Young Teens are different: How to effectively reach the influential 13-16 market
Download our report to learn more about what makes Young Teens different and what your brand can do to reach this influential audience today

3 reasons your brand needs a youth digital engagement strategy
Download our e-book for insights into the influential kids and Young Teens market and how your brand can safely engage with them

The essential kids digital marketing guide for toy companies
Download our report for insights and action points for toy companies to navigate 2021
5 trends that will impact the kids digital landscape in 2021
Download our report for actionable insights into what brands can do to stay ahead of the game in 2021

The emergence of the 13-15 market: the world’s most powerful household influencers
Insights and guidance to reach this distinctive audience.
7 best practices for kid-safe influencer marketing
Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.

How Generation C is influencing holiday purchasing for the entire family
Insight and predictions for brands for the 2020 Holiday Season

The post-pandemic semester: Generation C goes back to school
How brands can support families with the most important back-to-school event yet.

Does Covid-19 mean the end of movie theaters for kids and family?
Reacting to Covid-19, Trolls: World Tour is the first major theatrical release to go direct-to-digital. It’s a radical shift to reach kids.