Global kids and family industry reports

Retail, gaming and the next generation

Download our free report on the new ways that Gen Alpha & Gen Z are engaging with retail brands.

How brands can connect with young audiences in the metaverse

Download our free report on creating branded metaverse content that kids and teens will want to see.

Making appropriate advertising disclosures to young audiences

Download our free e-book for a SuperAwesome perspective on best practices for influencer marketing, social media, and in-game content in the US

How brands can enter the youth gaming ecosystem

Download our free report to learn how to reach young audiences in the gaming sphere

Why winning the young audience battle will position your brand to win the streaming wars

Download our free report to learn how a thoughtful youth engagement strategy will help your streaming brand grow in 2021 and beyond.

How kids and Young Teens have raised the stakes for brand loyalty

Download our free report to learn how your brand can build and sustain lifetime loyalty.

How brands should prepare for post-Covid engagement with youth audiences

Download our e-book and dive into 3 predictions for the new normal and actionable insights on how your brand can remain competitive.

Young Teens are different: How to effectively reach the influential 13-16 market

Download our report to learn more about what makes Young Teens different and what your brand can do to reach this influential audience today

3 reasons your brand needs a youth digital engagement strategy

Download our e-book for insights into the influential kids and Young Teens market and how your brand can safely engage with them

The essential kids digital marketing guide for toy companies

Download our report for insights and action points for toy companies to navigate 2021

5 trends that will impact the kids digital landscape in 2021

Download our report for actionable insights into what brands can do to stay ahead of the game in 2021

How the kids gaming ecosystem has changed

Download our report to learn more about how under-16s gaming patterns are changing the entire digital media landscape and the actions companies should take to get ahead.

The emergence of the 13-16 market: the world’s most powerful household influencers

Insights and guidance to reach this distinctive audience.

7 best practices for kid-safe influencer marketing

Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.

How Generation C is influencing holiday purchasing for the entire family

Insight and predictions for brands for the 2020 Holiday Season

The post-pandemic semester: Generation C goes back to school

How brands can support families with the most important back-to-school event yet.

A day in the life of a kid during Covid-19: meet Generation C

The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do now?

Everyone is a kids and family brand now

Data, observations and recommendations for companies interacting with kids and families during lockdown. Your brand is a kid and family brand now.

Does Covid-19 mean the end of movie theaters for kids and family?

Reacting to Covid-19, Trolls: World Tour is the first major theatrical release to go direct-to-digital. It’s a radical shift to reach kids.

Why parents control the next phase of growth for game developers and digital service owners

Kids are a huge audience for games and it’s only getting bigger. Parents are the gatekeepers for this highly influential audience.

Kids Digital Media Report 2019

Based on field research, this report estimates that the global kids digital advertising market will be worth $1.7b by 2021.