Global kids and family industry reports
We provide the most relevant and up-to-date insights on the kids and family sector to help brands shape their strategies to achieve outstanding results, engage with kids and reach the ultimate decision-makers. Download our reports below.
The essential kids digital marketing guide for toy companies
Download our report for insights and action points for toy companies to navigate 2021
5 trends that will impact the kids digital landscape in 2021
Download our report for actionable insights into what brands can do to stay ahead of the game in 2021
How the kids gaming ecosystem has changed
Download our report to learn more about how under-16s gaming patterns are changing the entire digital media landscape and the actions companies should take to get ahead.
The emergence of the 13-15 market: the world’s most powerful household influencers
Insights and guidance to reach this distinctive audience.
7 best practices for kid-safe influencer marketing
Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.
How Generation C is influencing holiday purchasing for the entire family
Insight and predictions for brands for the 2020 Holiday Season
The post-pandemic semester: Generation C goes back to school
How brands can support families with the most important back-to-school event yet.
A day in the life of a kid during Covid-19: meet Generation C
The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do now?
Everyone is a kids and family brand now
Data, observations and recommendations for companies interacting with kids and families during lockdown. Your brand is a kid and family brand now.
Does Covid-19 mean the end of movie theaters for kids and family?
Reacting to Covid-19, Trolls: World Tour is the first major theatrical release to go direct-to-digital. It’s a radical shift to reach kids.
Why parents control the next phase of growth for game developers and digital service owners
Kids are a huge audience for games and it’s only getting bigger. Parents are the gatekeepers for this highly influential audience.
Kids Digital Media Report 2019
Based on field research, this report estimates that the global kids digital advertising market will be worth $1.7b by 2021.