The essential kids digital marketing guide for toy companies
Download our report for insights and action points for toy companies to navigate 2021
Kids are no longer following pre-pandemic digital consumption patterns
While toys and physical play are still an important part of childhood, kids are interacting with screens more than ever before.
To remain competitive, toy companies need to understand and quickly adapt to these changing play patterns.
Download NowIn this report you will learn:
What should your 2021 kids digital marketing strategy be
And when are kids consuming the most digital content
How kids’ digital consumption has evolved in the past year
And the effect the Covid-19 pandemic has had on kids’ consumption
The importance of platform and content context in the discovery process
Including a ranking of the most effective platforms
How increased digital adoption has changed the purchase funnel
And how brands can connect the physical with the digital
Brands must choose the right platforms and content
to spark excitement with young audiences
