Retail & Gen Z Teens: What Brands Need To Know in 2023
How are Gen Z teens are influencing retail brands, and what is next for Gen Z and retail brands in 2023? Here’s what you need to know.
Thought Leaders in Data Privacy: Max Bleyleben
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are transforming online marketing to children and younger audiences.
Why It’s Safe to Share Your Information with SuperAwesome for Parental Verification
The parental verification process is new for a lot of parents and guardians, so we’ve compiled these frequently asked questions about how it works.
[Infographic] Expand your World Cup reach to influential kids and teens
1 in 4 kids and teens expect all of their friends to watch the World Cup. You can extend the value of your campaigns during the tournament by engaging kids and teens with a multi-platform digital strategy. Download the UK version here and the US version here
Why Reaching Older Teens Is So Important for Brands
Older Teens need an authentic, thoughtful strategy that respects their individuality and growth. Learn how to reach this influential audience here.
[Infographic] Gen Z: the family Chief Technology Officer
When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.
Google Extends its Ad-Serving Protections to Include Under 18s
On August 15th 2022, Google extended its ad-serving protections to include teens. To safely reach your teen audience on YouTube, contact SuperAwesome.
Is your kid-directed creator content complaint with YouTube’s guidelines?
Find out what brands need to know, best practices for creator content and practical recommendations for brands when it comes to YouTube’s recent updates
[Webinar] Meet the Family CTO
Join our tech and consumer electronics webinar to discover:
✓ How the family democracy puts kids in charge of tech for the home
✓ Why brands need to prioritise engaging with younger audiences to drive purchases now while also developing loyalty that lasts a lifetime
