Lack of engagement with kids could trigger a wave of churn for video subscription services later this year
Kids are a critical audience for entertainment brands. SuperAwesome’s CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room.
Case Study: How Post® PEBBLES™ increased purchase intent by 36% with a multi-channel kids digital strategy
Post PEBBLES™ is the number 1 selling kids cereal brand, with more than 1.4 billion bowls eaten annually*. As primary customers and purchase-drivers, children are an essential audience for Post. To ensure parents continue to choose PEBBLES™ in the cereal aisle, the brand needed a trusted partner to help them build affinity with kids in a safe and compliant way.
3 tips to enhance digital and reach kids in a post-Covid world with Chizcomm’s Harold Chizick
Learn how companies that have predominantly engaged with children through linear television can adapt to new digital markets.
How will Google’s FLoCs work with kids digital privacy requirements for advertisers?
FLoCs, or Federated Learning of Cohorts, are intended to replace some uses of third-party cookies. But how exactly do they work and what do they mean for the kids digital landscape?
[Infographic] 3 ways kids and Young Teens have changed the gaming universe
From using games to connect with friends to watching in-game concerts, youth gaming trends are shaping the entire digital media landscape. Learn more about how kids and Young Teens have changed the gaming universe.
[Report] Young Teens are different
How to effectively reach the influential 13-16 market
Equipped with a potent combination of peak influence over household spending, as well as considerable spending power of their own, reaching the Young Teen segment should be the top priority for brands who previously targeted the broader teen demographic.
A creative strategy for Young Teens: 5 ways to engage the most powerful household influencer in the mobile space
This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience.
How to leverage the power of TikTok to reach your Young Teens audience with safe content
Learn how your brand can leverage the power of TikTok to engage with Young Teen audiences through safe and effective content.
Going Supersocial: why brands should care about the emerging Roblox metaverse
Learn more about the next era of games, including the emerging Roblox metaverse, and what this means for brands and content developers.