SuperAwesome’s Holiday Guide to Reaching Gen Alpha & Gen Z
Download our holiday e-guide with new insights and strategies for brands to connect with the next generation.
Congratulations to the 2023 WiT Wonder Women!
We had a fantastic time celebrating Women in Toys and couldn’t be prouder of our CEO, Kate O’Loughlin and Head of Brand Strategy, Allie Walker, who were both named as finalists.
Why Younger Gen Z (16-18) Is the Future of Personal Care Brand Success
Younger Gen Z (ages 16-18) is the future of personal care; they’re setting trends and are at a critical life stage where they’re buying their first personal care products with their own money. Brands that don’t actively engage with this group may overlook the chance to foster meaningful connections and brand loyalties that will last a lifetime.
SuperAwesome Leadership to acquire company from Epic Games
The management team announces its intention to acquire most of SuperAwesome from Epic Games. We will continue to pursue our mission to build a safer internet for the next generation.
A Glimpse Into the Future of Toys with John Baulch: #Kidtech Podcast S5E2
SuperAwesome sat down with John Baulch, publisher of Toy World Magazine, to explore the past, present, and future of toys on the Kidtech podcast.
Unlocking Holiday Wonders: Your Ultimate Guide to Influencer Marketing for Kids’ Wishlist Success
Our SuperAwesome Creators team gathered insights from family-friendly influencers to help shape your youth holiday influencer marketing strategy.
SuperAwesome and Club Roblox: An Exclusive Partnership to Put Your Brand in the Youth Gaming Spotlight
SuperAwesome has finalized an exclusive partnership with Club Roblox, enabling brands to reach an engaged youth audience in a highly trafficked Roblox game.
New EBook! Young Audiences are Key Streaming Decision-Makers
SuperAwesome’s new study explores how parents make household streaming decisions and the importance of content specifically for young streaming audiences.
Frank’s RedHot and SuperAwesome Win Bronze Cannes Lion in Brand Integration for Games Category
We’re thrilled to announce that our recent campaign for Frank’s RedHot has won a Bronze Cannes Lion in the first-ever Brand Integration for Games category!
