[Report] Young Teens are different
How to effectively reach the influential 13-16 market
Equipped with a potent combination of peak influence over household spending, as well as considerable spending power of their own, reaching the Young Teen segment should be the top priority for brands who previously targeted the broader teen demographic.
A creative strategy for Young Teens: 5 ways to engage the most powerful household influencer in the mobile space
This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience.
How to leverage the power of TikTok to reach your Young Teens audience with safe content
Learn how your brand can leverage the power of TikTok to engage with Young Teen audiences through safe and effective content.
Going Supersocial: why brands should care about the emerging Roblox metaverse
Learn more about the next era of games, including the emerging Roblox metaverse, and what this means for brands and content developers.
Case Study: How the top entertainment brand for kids, Nickelodeon, increased show viewership and engagement with AwesomeAds and KidSafe Social Video
Nickelodeon, part of ViacomCBS, is the number-one entertainment brand for kids. The kids TV network needed a specialist partner to help them build excitement with young viewers while ensuring brand-safety and compliance.
5 tips to engage digitally with screen fatigued youth
Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences.
Toy company leaders share how they are navigating their 2021 kids digital strategy
We sat down with leaders from popular toy companies to hear how they are navigating the kids digital landscape in 2021. Here’s what they told us.
How SuperAwesome helped MGA and L.O.L. navigate kids and gaming
A gaming strategy is now essential for brands to engage with young audiences. Learn more about SuperAwesome Gaming and how we worked with L.O.L. Surprise!
Safer Internet Day: Kids share their top online safety tips
As part of our Safer Internet Day celebrations and activities, we asked kids to share their online safety tips. Here’s what they told us.