How are Gen Z teens are influencing retail brands, and what is next for Gen Z and retail brands in 2023? Here’s what you need to know.
The parental verification process is new for a lot of parents and guardians, so we’ve compiled these frequently asked questions about how it works.
Older Teens need an authentic, thoughtful strategy that respects their individuality and growth. Learn how to reach this influential audience here.
When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.
On August 15th 2022, Google extended its ad-serving protections to include teens. To safely reach your teen audience on YouTube, contact SuperAwesome.
Find out what brands need to know, best practices for creator content and practical recommendations for brands when it comes to YouTube’s recent updates
Join our tech and consumer electronics webinar to discover:
✓ How the family democracy puts kids in charge of tech for the home
✓ Why brands need to prioritise engaging with younger audiences to drive purchases now while also developing loyalty that lasts a lifetime