SuperAwesome’s Holiday Guide to Reaching Gen Alpha & Gen Z

Master the holiday season with insights tailored for today’s youth.

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Unlock strategies for engaging Gen Alpha and Gen Z this holiday season!

Looking for new insights to optimize your holiday ad campaigns to be a hit with kids and teens? Download our latest e-guide for brands eager to make an impact.

Download guide

What you’ll find inside:


Discover insights into the vital role young people play in holiday shopping —youth enjoy learning about new products, with over 80% having a say in purchases with their parents and 71% actively buying gifts for family members


Follow parents’ holiday spending habits, including an anticipated 4.5% YoY growth in parental spending for 2023.


Understand the power of wish lists and seasonal deals, with 98% of parents buying directly from these lists, and nearly half of youth looking for the best deals and sales.

Don’t miss out on the opportunity to connect with an audience that is shaping the future of holiday shopping. From actionable insights to innovative strategies, our e-guide is your ticket to holiday success.

Equip your brand with the insights it needs to shine! Download our free guide now.