Master Responsible and Effective Marketing on Roblox

Built in partnership with Roblox, Roblox Aware gives your team the confidence to understand and safely navigate the Roblox ecosystem. The program combines clear guidance on Roblox’s latest platform policies with SuperAwesome’s industry-leading best practices for creating safe, age-appropriate ad experiences.

Designed to remove the fear factor around compliance, it empowers your team to activate responsibly and at scale.

Get Started
RobloxA_SuperBlue

Everything You Need to Safely Navigate Roblox

As Roblox’s advertising ecosystem grows, so do the expectations for brands advertising on the platform. Keeping up with evolving policies and best practices is essential to launching safe, compliant campaigns.

Roblox Aware gives your team the expertise to navigate these changes, helping you launch Roblox campaigns that protect young audiences and your reputation.

What You’ll Learn

SA_NewIcons_Purple-58

Understand the Regulatory Landscape

Gain clarity on the evolving global regulations shaping youth advertising and what they mean for you.

SA_NewIcons_Purple-43

Navigate Roblox with Confidence

Learn the platform’s policies, advertising requirements, and new platform account safeguards.

SA_NewIcons_Purple-42

Build Safe, Compliant Campaigns

Learn how to create appropriate and clearly disclosed advertising experiences for young audiences.

SA_NewIcons_Purple-38

Leverage SuperAwesome’s Expertise

Discover how SuperAwesome’s proprietary technology, insight, and classification system ensures campaigns are placed in safe, relevant, and age-appropriate games for young audiences.

Roblox Brand Horizontal Experience Tilt

Built to Support the Entire Roblox Advertising Ecosystem

Brands

Create safe, compliant campaigns while protecting your brand reputation.

Agencies

Build the expertise to confidently advise clients.

Developers

Understand how to build safer, more transparent advertising experiences across Roblox for your players.

Reach Gen Alpha Where They Play, Create, and Connect

Hear from SuperAwesome, Roblox, and WPP on how contextual intelligence, brand safety, and cultural insight are helping brands reach Gen Alpha responsibly and at scale.

roblox-logo-roblox-icon-transparent-free-png

“We chose to partner with SuperAwesome for two simple reasons. One, their rich history of delivering to under-18s in a very, compliant, safe, and respectful way. And the second is the technology…that is going to help us with contextual targeting [and help] improve outcomes for advertisers on the platform…”

– Lisa Willett, Senior Director of Global Strategic Partnerships, Roblox

Ready to Get Started?

Get in touch below to set up a Roblox Aware training session for your team, partners, or clients.