A training program designed specifically for the digital youth marketing ecosystem.

In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. We created the KidAware program to help the industry achieve the best possible standards in digital kids marketing.


KidAware is our training program which ensures you are fully equipped to navigate the continuously developing compliance needs of the digital youth media ecosystem.

Our training program is available to agencies, brands, and publishers around the world.

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The KidAware program gives you:

✓ A full briefing on COPPA, GDPR and the latest data privacy regulations governing kids in the UK, US and EU and beyond.

✓ Ability to assess digital youth marketing campaigns across all platforms for adherence to rules and best practice.

✓ Frameworks to evaluate partners, suppliers and technology providers for compliance with kids legislation.

✓ Access to resources to keep your teams and clients up to date and protected with the changing rules and regulations in this sector.

Subscribe to receive monthly updates on the kids’ data privacy landscape

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Jonathan Chambers, Director, Generation Media

“As the UK’s number 1 specialist Youth Entertainment Media Agency we have an obligation to protect the youth audience that we engage with. We are proud to receive KidAware accreditation from SuperAwesome: as leaders in this field they are clearly putting our audience first and proactively seeking to protect children’s welfare online, something that we know will resonate with our clients.”

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Already KidAware trained:

How do you get KidAware trained?


Designed for busy work schedules: 60-90mins + Q&A depending on the size of audience.


Remote presentations and training on request with annual updates with add-on for new staff.


Training includes access to our knowledge team for real-time guidance on specific kids marketing questions.


Want to receive your KidAware Certification online?


Your KidAware certificate badge allows you to demonstrate your knowledge of the regulations and earn a KidAware certificate. Enrol today for free!

Secure your badge today

To arrange a KidAware training session for your team, partners or clients, please get in touch:

Contact us