170 million US TikTok users woke up on Sunday to the news that they could no longer access the incredibly popular video-sharing app as TikTok voluntarily shut down its services. However, the app was back up and running later in the day (although not on app stores) after… Read More
Yesterday, the Federal Trade Commission (FTC) announced major changes to the Children’s Online Privacy Protection Act (COPPA) Rule – the first major changes since 2013. These amendments come after a five-year review process, during which the FTC received more than 175,000 public comments. The updates were finalized just… Read More
In January’s edition of Toy World Magazine Sam Clough, our Global Head of Strategic Research and Insights, was invited to contribute an opinion piece on her latest research into passions, fandoms and their impact on youth audiences – which is shared below. You can check out the full edition… Read More
In October’s edition of Toy World Magazine Ben Zagorski, SuperAwesome’s CRO & GM of Ad Products was invited to contribute a Special Feature on youth marketing strategies and share his outlook for 2025 which is shared below. You can check out the full edition of Toy World Magazine… Read More
Our Metaverse Innovation team at SuperAwesome is always looking for new ways to connect brands with the audiences inside Roblox. Our branded integrations for customers like Nickelodeon, LEGO and Paramount are some of the most exciting and engaging ones out there – but it’s by tapping into user… Read More
Big Tech is yet again facing heightened scrutiny for the way it is handling children’s data. TikTok faces a legal battle with the DOJ after allegedly repeatedly violating the Children’s Online Privacy Protection Act (COPPA) and a 2019 Federal Trade Commission (FTC) consent decree. According to the lawsuit, TikTok… Read More
In an era where box office performance is less predictable than ever, animated movies are experiencing outsize success. Inside Out 2 just became Pixar’s top-grossing film of all time, while Despicable Me 4 opened to $122.6 million. The docket for 2024 is loaded, including Transformers One, Moana 2, and… Read More
Afton Thatcher is SuperAwesome’s new Head of Industry for Toys in the US. Historically, brands invested heavily into linear TV ads to reach pre-schoolers – with great success. However, in this new, digital-first era, they’ve had to become more innovative as they bid to keep their brand relevant and… Read More
During the pandemic, kids and teens turned to live platforms such as Discord, Twitch, and YouTube to watch content, chat, and hang out in real time. Since then, the live trend has continued to grow in popularity, with a study from Ofcom stating that, more than half of all… Read More
In 2023, the average Roblox player amended their avatar eight times a day. That number will be higher again in 2024, and not just because the items available are becoming cooler, higher fidelity, and more widely available. Firstly, there are all kinds of ways that a player can amend their… Read More
