About six months ago we started work on Rukkaz, a video platform designed for the needs of kids and family content creators. We thought it was a good time to start talking about details. Patrick Frater in Variety was kind enough to spend some time with us and has an… Read More
In 2018, kids were 40% of all new internet users globally. Across the world, new laws for kids privacy, screen-time and online identity are being passed in reaction to this trend. This has significant impacts for the world's biggest technology companies. Read More
Kids’ major online concerns are hackers, bullying and seeing something inappropriate, but we have a lot to learn from their ‘lesser’ worries. Read More
Click here to listen! Bjorn Jeffery is a digital strategy and consumer culture advisor who is perhaps best known for his role as founder and CEO of Toca Boca – a play studio that makes digital toys for kids on touchscreen devices. Originally incubated inside Bonnier but now… Read More
Click here to listen! In a very special episode of #Kidtech, SuperAwesome’s Dylan Collins dials in Axios’ Sara Fischer and Kim Hart from Washington DC to discuss the PwC Kids Digital Advertising Report 2019 which was released in early June. At Axios, Sara and Kim… Read More
Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by… Read More
Last week Google announced an important revamp of its policies for Play Store apps that are used by children. With these changes, Google is addressing many of the concerns voiced in recent years by parents, regulators and advocates about the safety of apps that are marketed to kids. Read More
In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read. Read More
Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers: Apps whose primary audience is children must participate in the Designed for Families (DFF) program, and will only be allowed to use certified ad SDKs… Read More
PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed at an audience of 7-12 year olds, we take both privacy and compliance extremely seriously. A critical concern for any platform is the product analytics you use to measure and learn. This is never a trivial thing to get right. Deciding what to measure, and how, requires careful thought, but at least you have a massive array of products and solutions to choose from, often with fully-featured SDKs to make implementation quicker and easier. Read More