This year, with screen time at an all-time high for kids and Young Teens (due to Covid-19), brands will continue to rely on influencers to get the word out about their products. In fact, influencer content appears within 56% of the top 10 YouTube content themes* watched by kids. Read More
SuperAwesome’s KidSafe Social Video (KSV) is used by over 150 leading brands to reach kids and families through safe contextual advertising on YouTube and beyond. Without a platform like KSV, advertisers run the risk of wasting budget on irrelevant or unsafe content. Read More
Editors note: Each year, Dylan Collins, CEO of SuperAwesome, shares his top predictions for the kids digital media space. Keep reading to learn more about what shifts you can expect to see in 2021, and how companies should prepare for these changes. Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for children’s privacy and digital safety, we also work to help agencies, brands, and developers protect children and Young Teens online through educational resources and insights. Read More
Now that the UK has formally left the European Union, we’re getting questions from developers and brands about how their obligations under GDPR-K are going to be impacted. Read More
The best way to understand what kids are thinking is to ask kids themselves. So, to predict the biggest kids trends for 2021, we turned to the experts. Read More
Kids’ and Young Teens’ opinions are increasingly important in the household, impacting everything from grocery purchases to holiday shopping and more. Read More
We asked kids to look back at 2020 and share what they thought the biggest kids trends of the year have been. Here’s what they told us. Read More
SuperAwesome’s #Kidtech podcast goes behind the scenes with the people and companies shaping the kids digital landscape. Hosted by Dylan Collins, SuperAwesome CEO, the podcast features a variety of industry experts—from regulators to company founders to creators and beyond. Read More
This week the UK government published its long-awaited final position on Online Harms, previewing new legislation in 2021 that will go further to protect consumers—and particularly children—from harmful content than any country. Read More