Afton Thatcher is SuperAwesome’s new Head of Industry for Toys in the US. Historically, brands invested heavily into linear TV ads to reach pre-schoolers – with great success. However, in this new, digital-first era, they’ve had to become more innovative as they bid to keep their brand relevant and… Read More
During the pandemic, kids and teens turned to live platforms such as Discord, Twitch, and YouTube to watch content, chat, and hang out in real time. Since then, the live trend has continued to grow in popularity, with a study from Ofcom stating that, more than half of all… Read More
In 2023, the average Roblox player amended their avatar eight times a day. That number will be higher again in 2024, and not just because the items available are becoming cooler, higher fidelity, and more widely available. Firstly, there are all kinds of ways that a player can amend their… Read More
In a recent presentation at the 2024 IAB Playfronts, SuperAwesome’s Chief Strategy Officer (and general gaming expert), Nick Walters, shed light on how gaming platforms like Roblox serve as a modern-day canvas for creativity and brand interaction, especially for Gen Z and Gen Alpha. The world of… Read More
The kids data privacy legislative landscape is ever-changing, and it can be hard for brands to keep up with best practices. Below is a synopsis of the most salient updates, provided by SuperAwesome’s specialist policy team. If you’d like to chat with our team about how these changes could impact… Read More
Gaming platforms like Fortnite are THE key to engaging kids and teens. In partnership with WPP, our new report Leveraging Gaming for Brand Affinity explores the gaming ecosystem, offering a wealth of insights on how to build genuine connections with young audiences. Key insights inside: The… Read More
Gamefam, the leading metaverse strategist and developer, and SuperAwesome, the experts in effective youth engagement, are excited to announce their partnership. The partnership sees the industry heavyweights join forces across multiple fronts including: offering brands a holistic metaverse strategy, executions that build… Read More
Preschool brands are navigating a new era, one where the influence of tech-savvy youngsters extends beyond mere toy preferences, impacting entire family purchasing decisions. SuperAwesome’s new research found that a whopping 95% of parents acknowledge their preschoolers’ influence on what they buy for them, and 85% say they impact what… Read More
This year’s Safer Internet Day theme of ‘Inspiring change? Making a difference, managing influence and navigating change online’ is a call to action to understand and build a safer internet for the next generation. Safer Internet Day has become a landmark event in the online safety… Read More
UPDATE: Today, we are pleased to announce that we have closed the transaction in which the SuperAwesome management team acquired most of SuperAwesome from Epic Games. *** 9.28.23: Today the management team and I are announcing our intention to acquire most of SuperAwesome from Epic Games. We will continue to… Read More
