Gaming is the #1 activity among young audiences today, outranking live TV and streaming. This shift has made entering the gaming ecosystem crucial for brands to stay relevant with kids and Young Teens. Young audiences participate in gaming across a range of platforms, meaning that there are many points of… Read More
2021’s 40 Over Forty Nominees We’re pleased to announce that 40 Over Forty has featured our co-founder and Global Head of Sales, Lee Veitch, on its prestigious 2021 40 Over Forty list. With its annual list, 40 over Forty aims to… Read More
Dubit makes games for the metaverse, and has over 20 years experience of creating digital gaming worlds and experiences. The company’s SVP of Global Trends, David Kleeman, recently sat down with us on SuperAwesome’s #Kidtech podcast to discuss the changing nature of children’s relationship with technology, the emerging… Read More
LEGO is one of the most successful kids brands in the world. LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #Kidtech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences… Read More
We believe that effective parent verification is essential for a safer internet. That's why we're making our KWS solution free for all developers. Read More
Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More
Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More
Learn how online experiences for young people have evolved over time and how your brand should be thinking about reaching these audiences in today’s digital landscape. Read More
Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers. Read More
Learn more about the importance of non-toxic and inclusive social communities and how brands can safely engage kids on PopJam. Read More