SuperAwesome is committed to a diverse workforce, with women in key leadership roles, including our CEO Kate O’Loughlin. The wider Tech industry, though, still lags behind – according to a recent study by the Women Tech Network, women make up only 35% of the workforce, while the FTSE… Read More
Today, we’re launching Alpha Impact, a new piece of research from SuperAwesome on the technological, economic, and cultural trends shaping Gen Alpha (kids born between 2010 and 2024) and their impact on the world. Understanding the Next Generation with Less BS For this piece, we drew on… Read More
To celebrate Safer Internet Day 2025 members of the SuperAwesome team have created a series of blogs to spotlight some of the ways we’re building a safer internet for the next generation. We’ll be covering personal perspectives as well as actionable insights and learnings from trusted data privacy and online… Read More
To celebrate Safer Internet Day 2025 members of the SuperAwesome team have created a series of blogs to spotlight some of the ways we’re building a safer internet for the next generation. We’ll be covering personal perspectives as well as actionable insights and learnings from trusted data privacy and online… Read More
To celebrate Safer Internet Day 2025 members of the SuperAwesome team have created a series of blogs to spotlight some of the ways we’re building a safer internet for the next generation. We’ll be covering personal perspectives as well as actionable insights and learnings from trusted data privacy and online… Read More
To celebrate Safer Internet Day 2025 members of the SuperAwesome team have created a series of blogs to spotlight some of the ways we’re building a safer internet for the next generation. We’ll be covering personal perspectives as well as actionable insights and learnings from trusted data privacy and online… Read More
To celebrate Safer Internet Day 2025 and this year’s theme of working ‘together for a better internet’, the SuperAwesome team has put together a series of blogs that highlight some of the ways we’re building a safer internet for the next generation.Safer Internet Day shines a light on the… Read More
170 million US TikTok users woke up on Sunday to the news that they could no longer access the incredibly popular video-sharing app as TikTok voluntarily shut down its services. However, the app was back up and running later in the day (although not on app stores) after… Read More
Yesterday, the Federal Trade Commission (FTC) announced major changes to the Children’s Online Privacy Protection Act (COPPA) Rule – the first major changes since 2013. These amendments come after a five-year review process, during which the FTC received more than 175,000 public comments. The updates were finalized just… Read More
In January’s edition of Toy World Magazine Sam Clough, our Global Head of Strategic Research and Insights, was invited to contribute an opinion piece on her latest research into passions, fandoms and their impact on youth audiences – which is shared below. You can check out the full edition… Read More
