“Co-viewing” Faces Legal Reality Check: Lessons from the Roku Lawsuit

The streaming and Connected TV (CTV) landscape offers exciting opportunities to reach families at home, but it also brings with it significant responsibilities concerning children’s data privacy. The recent lawsuit against Roku by the Michigan Attorney General was a timely reminder of the critical importance of adhering to data… Read More

The UK’s New Online Safety Act: What You Need to Know

At SuperAwesome, we’re committed to helping our partners stay ahead of the curve when it comes to youth privacy and online safety. One of the biggest regulatory changes you need to know about is the UK’s Online Safety Act – which officially became law in late 2023. Now, in 2025,… Read More

Navigating Youth Privacy Regulation in 2025: What Brands Need to Know

The U.S. regulatory landscape around youth privacy and advertising is shifting rapidly. With federal agencies in transition, states escalating enforcement, and previously proposed legislation being reintroduced, brands need to stay proactive and informed. Here’s what recent developments mean for your youth marketing strategies – and how SuperAwesome helps you stay… Read More