In Episode 19 of #Kidtech, Craig Donaghy, Head of Community Insight at PopJam (SuperAwesome’s kid-safe community platform) and Sam Clough, a leading family consultant, discuss how kids actually think about online safety. Sam and Craig trade opinions on how much kids understand about data privacy, their own concerns around online… Read More
In Episode 18 of #Kidtech, Darran Garnham, CEO of MTW Toys, Europe’s main distributor of Thinkway toys, joins SuperAwesome CEO Dylan Collins in London to discuss entertainment licensing, digital and physical toys, his angel investment in Calm and some of the history behind Mind Candy. A wide-ranging conversation covering the past, present and future of the kids sector. Read More
SuperAwesome is pretty unique: we are pioneering the kidtech sector with an array of products at different maturity stages, and our engineers work seamlessly across the full stack. The concept of “production readiness” is highly influenced by the product we make, and by the culture and the people involved in designing, developing and maintaining the code. Read More
Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences. The biggest hurdle for developers in the kidtech space is that such games are often not playable until they can access the user’s location, but geolocation is personal information under COPPA and GDPR-K and can’t be used without parental consent. Read More
In Episode 17 of #Kidtech, Stuart Dredge, freelance journalist and writer for Music Ally, Observer and The Week Junior, joins SuperAwesome CEO Dylan Collins to discuss everything from the original children’s app landscape to TikTok; from kids gaming to kids news. And Snoop Dogg, naturally. Listen here! Stuart… Read More
At SuperAwesome, we're committed to ensuring team members grow and up-skill within their team, and the company as a whole. Anna Birchall joined SuperAwesome as an intern in 2015, and became Head of Publisher Development in 2017. Since then, her appetite for knowledge and technical nous have caused her to pivot into Product Management. Here, she talks about how her career direction changed, and what she does every day to make the internet safer for kids. Read More
When I was seven, I entered a competition at a local toy shop. The new James Bond movie, Licence to Kill, had just hit the theatres (eek, that dates me) and the competition was to promote the movie. The challenge was to build a vehicle out of LEGO to help James Bond escape from a desert island. (Did Licence to Kill even feature a desert island?) Read More
In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have now released the 2019 report with updated data and trends. It’s a compelling read, and is now available in Spanish, German and French. Read More
Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience. Read More
In Episode 16 of #Kidtech, Will Spence, Global Managing Partner at Initiative, the agency responsible for LEGO’s business globally sits with SuperAwesome CEO Dylan Collins to discuss Will’s vast media agency experience and his thoughts on the future. An agency veteran, Will shares his thoughts on the seismic… Read More