SuperAwesome celebrates Safer Internet Day 2024

This year’s Safer Internet Day theme of ‘Inspiring change? Making a difference, managing influence and navigating change online’ is a call to action to understand and build a safer internet for the next generation. Safer Internet Day has become a landmark event in the online safety… Read More

SuperAwesome Leadership acquires company from Epic Games

UPDATE: Today, we are pleased to announce that we have closed the transaction in which the SuperAwesome management team acquired most of SuperAwesome from Epic Games. *** 9.28.23: Today the management team and I are announcing our intention to acquire most of SuperAwesome from Epic Games. We will continue to… Read More

New Infographic! The Path to Toy Sales Success

Kids are the driving force behind today’s toy sales, and brands can’t afford to ignore how they’re reshaping the market. Our latest infographic The Path to Toy Sales Success: Winning Strategies for Toy Brands in a Tough Economy is full of new data exploring kids’ influence on family toy purchases… Read More

5 idées clés pour interagir avec les générations Alpha & Z à Noël

La saison des fêtes approche à grands pas, et il est crucial pour les marques de s’adresser directement aux enfants et aux adolescents. Ces générations influencent en effet les achats de leurs parents, et définissent les tendances shopping de cette année. Découvrez cinq informations essentielles afin que votre marque reste en tête des listes de souhaits. (Toutes les données sont spécifiques à la France.) Read More

Congratulations to the 2023 WiT Wonder Women!

Congratulations to all of the winners of the Women in Toys Wonder Women awards! We had a fantastic time celebrating with all of the attendees and couldn’t be prouder of our CEO, Kate O’Loughlin and Head of Brand Strategy, Allie Walker, who were both named as finalists. The Wonder Women… Read More

Why Younger Gen Z (16-18) Is the Future of Personal Care Brand Success

Younger Gen Z (ages 16-18) is the future of personal care; they’re setting trends and are at a critical life stage where they’re buying their first personal care products with their own money. Brands that don’t actively engage with this group may overlook the chance to foster meaningful connections and… Read More