How SuperAwesome helped MGA and L.O.L. navigate kids and gaming

A gaming strategy is now essential for brands to engage with young audiences We’ve been tracking kids’ ever increasing engagement with the gaming space for years now, most recently in our 2020 report How The Kids Gaming Ecosystem Has Changed. Two things are clear: kids are spending more time… Read More

Safer Internet Day: Kids share their top online safety tips

Online safety, privacy, and kindness matter to kids. In both the US and the UK, the majority of kids say that they are worried about staying safe on social media apps.1 As part of our Safer Internet Day celebrations and activities, we asked kids to share their online safety… Read More

Celebrating Safer Internet Day: how you can make the internet a better place

Each year, SuperAwesome celebrates Safer Internet Day (SID), a global, community-led observance dedicated to fostering a better internet for all. Making the internet safer for kids is the driving force behind our company and, with screen time at an all-time high for kids and Young Teens due to Covid-19, this purpose matters now more than ever. Read More

What is KidSafe Social Video? An introduction for brands

SuperAwesome’s KidSafe Social Video (KSV) is used by over 150 leading brands to reach kids and families through safe contextual advertising on YouTube and beyond. Without a platform like KSV, advertisers run the risk of wasting budget on irrelevant or unsafe content. Read More

Kids’ privacy in practice: In conversation with WPP’s Gareth Burkhill-Howarth

At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for children’s privacy and digital safety, we also work to help agencies, brands, and developers protect children and Young Teens online through educational resources and insights. Read More