In a recent presentation at the 2024 IAB Playfronts, SuperAwesome’s Chief Strategy Officer (and general gaming expert), Nick Walters, shed light on how gaming platforms like Roblox serve as a modern-day canvas for creativity and brand interaction, especially for Gen Z and Gen Alpha. The world of… Read More
The kids data privacy legislative landscape is ever-changing, and it can be hard for brands to keep up with best practices. Below is a synopsis of the most salient updates, provided by SuperAwesome’s specialist policy team. If you’d like to chat with our team about how these changes could impact… Read More
Gaming platforms like Fortnite are THE key to engaging kids and teens. In partnership with WPP, our new report Leveraging Gaming for Brand Affinity explores the gaming ecosystem, offering a wealth of insights on how to build genuine connections with young audiences. Key insights inside: The… Read More
Gamefam, the leading metaverse strategist and developer, and SuperAwesome, the experts in effective youth engagement, are excited to announce their partnership. The partnership sees the industry heavyweights join forces across multiple fronts including: offering brands a holistic metaverse strategy, executions that build… Read More
Pre-school brands are navigating a new era, one where the influence of tech-savvy youngsters extends beyond mere toy preferences, impacting entire family purchasing decisions. SuperAwesome’s new research found that a whopping 95% of parents acknowledge their pre-schoolers’ influence on what they buy for them, and 85% say they impact what… Read More
This year’s Safer Internet Day theme of ‘Inspiring change? Making a difference, managing influence and navigating change online’ is a call to action to understand and build a safer internet for the next generation. Safer Internet Day has become a landmark event in the online safety… Read More
UPDATE: Today, we are pleased to announce that we have closed the transaction in which the SuperAwesome management team acquired most of SuperAwesome from Epic Games. *** 9.28.23: Today the management team and I are announcing our intention to acquire most of SuperAwesome from Epic Games. We will continue to… Read More
Kids are the driving force behind today’s toy sales, and brands can’t afford to ignore how they’re reshaping the market. Our latest infographic The Path to Toy Sales Success: Winning Strategies for Toy Brands in a Tough Economy is full of new data exploring kids’ influence on family toy purchases… Read More
La saison des fêtes approche à grands pas, et il est crucial pour les marques de s’adresser directement aux enfants et aux adolescents. Ces générations influencent en effet les achats de leurs parents, et définissent les tendances shopping de cette année. Découvrez cinq informations essentielles afin que votre marque reste en tête des listes de souhaits. (Toutes les données sont spécifiques à la France.) Read More
With the festive season fast approaching, understanding the changing dynamics of the holiday shopping landscape is crucial for brands. SuperAwesome has done the research to help you make it to the top of kids and teens’ holiday wish lists this year. With Gen Alpha and Gen Z playing a… Read More
