Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by under-13s, to find out what content creators expect from brands in order to deliver compelling content. With over 3 million subscribers and 1.7 billion views on YouTube, they have executed many brand deals in conjunction with SuperAwesome, and they shared the learnings from these with us. Read More

Designing efficient data transactions under GDPR

Data is a currency. Before May 2018, users — who provide or create this data in the first place — were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily. GDPR has put power in the hands of the users, and many companies have yet to understand that they need to explain exactly what their users are getting, at what costs, and why they should trust them, before they hand over their valuable data. Read More

PopJam Platform Privacy Policy

Last modified on May 25, 2018 The PopJam Platform Privacy Policy This privacy policy (“Privacy Policy”) describes how SuperAwesome Trading Limited, a private limited company incorporated in England (Company Number: 09769338), having its registered office at 22 Long Acre, London, WC2E 9LY and its affiliate companies, including Awesome Content Limited… Read More