Reach and engage safely with under-16s and families through powerful influencer marketing.

With SuperAwesome Creators, your brand becomes a part of social conversation through popular and trusted social media influencers. Drive engagement and purchase intent with engaging and safe branded content.


SuperAwesome Creators: Brand-safe influencer marketing and content creation for youth and family audiences

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55% of Generation Alpha would purchase a product that was endorsed by an influencer¹

Influencer marketing is key to building engaging and lasting relationships with your under-16 and family audiences.

SuperAwesome Creators is the safest and most authentic way to reach under-16s and families. Our dedicated team puts our brand partners at the center of the under-16 social conversation.


Branded social content

SuperAwesome Creators helps you reach youth and family audiences safely across top social media platforms such as YouTube, Instagram, and TikTok. From kids and Young Teens, to parents, to aspirational and family talent, we have access to an unlimited pool of global influencers to suit your specific needs.


Research projects

Hear it from the early adopters themselves! Influencers can act as your very own focus group, providing feedback on your products for research and development.


PR & earned opportunities

To amplify your campaign, we also work with nano and micro-influencers for earned opportunities. Working with up-and-coming talent allows you to create influencer-led content that is appealing to your target audience, empowering you to expand your reach and create more buzz for your brand in a cost-effective way.


Influencer-led asset creation

We know that influencer-led content outperforms regular ad units. We commission influencers to create content for you to use across your media buys to grab your target audience’s attention and over-deliver on your campaign goals.

Why SuperAwesome Creators?

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Brand and youth safety

SuperAwesome Creators ensures your campaigns not only reach the right audience but only run within safe content and channels that are appropriate for your brand. Our SafeFam pledge is designed to empower talent to understand the digital requirements of a youth audience.

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Youth expertise

No one knows young audiences better than we do. Our in-house youth insights capabilities and our strong relationships with influencers keep us on top of the trends to ensure your content is relevant and resonates with under 16s.

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Unbiased talent selection

We select top-tier content creators and match them to your specific campaign needs. We do not represent any talent, allowing us to be completely unbiased during the selection process.


Case Study: How Penguin Young Readers increased brand engagement with their youth audience

Read our case study to find out how Penguin Young Readers, a division of the world’s largest trade publisher, Penguin Random House, used SuperAwesome Creators to safely grow social engagement with their young audience titles and brands.

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Learn how you can safely engage kids, Young Teens, and parents across their favorite social platforms.

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¹Futures 2020, Wunderman Thompson Commerce