Powering the youth digital media ecosystem around the world
Our award-winning technology enables the youth digital media ecosystem. Used by hundreds of brands and content owners, SuperAwesome’s technology provides the tools for safe digital engagement with almost half a billion kids and teens every month.Contact Us
SuperAwesome was founded in 2013 by a track record team with backgrounds in digital media, technology and kids’ media.
As kids shifted engagement from primarily TV to digital devices their attention became massively fragmented. Instead of watching a small number of TV channels, kids were now distributed across a vast number of devices, screens, channels, sites and apps. A new paradigm was needed to reach them.
As kids became a larger part of the Internet, new laws were passed to safeguard their digital engagement. Led by the US (COPPA) and followed by the EU (GDPR), these kids data privacy laws creating strict new ‘zero-data’ parameters for brands and content owners banned the passive tracking of kids online.
SuperAwesome set out to build infrastructure to enable the zero-data Internet. We build kidtech, technology which combines strict compliance with functionality. Today our kidtech is used by virtually every top kids brand and content owners in the world.
Our Leadership Team
Former SVP & General Manager, Tapad
Co-Founder and CTO of Ontology Systems and former Group CTO of Blenheim Chalcot Venture Builders
Former Commercial Director, Swapit
Former Managing Director Outfit7 Brit Limited, and Advisor for HalfBrick and Roald Dahl
Board member of Search Inside Yourself Leadership Institute and Hopelab
Former Chief Revenue Officer, Above Average, Upworthy
Former Managing Director & Finance Director of Pancentric Digital
Former Editorial Lead at Beamly (Coty)
Former CEO & Founder of Hopster
Former Senior Counsel for the Children’s Advertising Review Unit (CARU)