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Powering the youth digital media ecosystem around the world

Our award-winning technology enables the youth digital media ecosystem. Used by hundreds of brands and content owners, SuperAwesome’s technology provides the tools for safe digital engagement with almost half a billion kids and teens every month.

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Our Story

Where we began

SuperAwesome was founded in 2013 by a track record team with backgrounds in digital media, technology and kids’ media.

The problem (part 1)

As kids shifted engagement from primarily TV to digital devices their attention became massively fragmented. Instead of watching a small number of TV channels, kids were now distributed across a vast number of devices, screens, channels, sites and apps. A new paradigm was needed to reach them.

The problem (part 2)

As kids became a larger part of the Internet, new laws were passed to safeguard their digital engagement. Led by the US (COPPA) and followed by the EU (GDPR), these kids data privacy laws creating strict new ‘zero-data’ parameters for brands and content owners banned the passive tracking of kids online.

The SuperAwesome solution

SuperAwesome set out to build infrastructure to enable the zero-data Internet. We build kidtech, technology which combines strict compliance with functionality. Today our kidtech is used by virtually every top kids brand and content owners in the world.

Our Leadership Team

Kate O'Loughlin

Kate O’Loughlin

Chief Executive Officer

Former SVP & General Manager, Tapad

Leo Zancani

Leo Zancani

Chief Technology Officer

Co-Founder and CTO of Ontology Systems and former Group CTO of Blenheim Chalcot Venture Builders

Nick Walters

Nick Walters

Managing Director, SuperAwesome Gaming

Former CEO & Founder of Hopster

Lee Veitch

Lee Veitch

Global Head of Sales

Former Commercial Director, Swapit

Ben Zagorski

Ben Zagorski

General Manager, Ad Products and CRO, North America

Former Chief Revenue Officer, Above Average, Upworthy

Tom Platford

Tom Platford

Finance Director

Former Managing Director & Finance Director of Pancentric Digital

Scarlett Cayford

Scarlett Cayford

Chief of Staff

Former Editorial Lead at Beamly (Coty)

Amy Lawrence

Amy Lawrence

Chief Privacy Officer and Head of Legal

Former Senior Privacy Counsel, Epic Games

Katie Goldstein

Katie Goldstein

Business Affairs Lead and Global Head of KidAware

Former Senior Counsel for the Children’s Advertising Review Unit (CARU)

Trusted by over 300 of the top brands and content owners

  • Nike logo
  • Outfit7 logo
  • Netflix logo
  • Nickelodeon logo
  • Warner Brothers Logo
  • EA logo
  • SEGA logo
  • Kelloggs logo
  • Hasbro logo
  • Mattel logo
  • Unilever logo

Young people are everywhere. So are we. Get in touch now.

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