Campaigns on the AwesomeAds Marketplace can be bought on a direct deal basis, where the client sends us an insertion order (IO) and the campaign is fully managed by our Client Services and Ad Operations teams. This is great for brands whose campaigns would benefit from human optimization and creative input from our kids marketing experts.
Digital advertising space in the AwesomeAds Marketplace is bought automatically to decide which ads to buy and how much to pay for them. This is perfect for brands who want to reach as many kids as possible, in the safest, quickest and most efficient way.
As linear TV viewing for kids continues to decline, OTT (Over-The-Top), the catch-all term for content providers that distribute streaming media directly to viewers over the internet , has become an increasingly popular option for brands seeking to reach kids and under 16s around the same content and viewing habits.
Our OTT marketplace has the largest kids and under 16 digital TV reach in the US, reaching hundreds of OTT apps and content to enable kid-safe, COPPA-compliant advertising. Our OTT offering helps you to reach kids at scale on multiple devices while guaranteeing your compliance..
Advertising campaigns across the OTT marketplace see high engagement and dwell times, reflecting the connected behaviors of kids and under 16s. Additionally, as an advertiser utilizing OTT, you are not restricted to video formats, but are afforded the ability to engage with your audience through interactive elements and bespoke sponsorships.
The SAFE AD watermark:
Ads delivered by AwesomeAds are certified with the SuperAwesome SAFE AD watermark, guaranteeing compliance and safety. The watermark means:
Guaranteed compliant with COPPA and GDPR-K
No cookie-based targeting or behavioural tracking.
Reviewed by humans
Checked for age appropriateness and compliance with local standards and regulations such as CARU (US) or the CAP Code (UK) depending on the region you are in.
This generation of kids consumes media differently to the last. Our in-house design specialists offer marketplace creative solutions that are made with this new generation in mind. From ideation to execution, we offer a range of formats across mobile, video and desktop as well as responsive microsites.See examples of our work
Reaching 500M+ kids
Used by hundreds of brands and content owners, the marketplace reaches 500M/month globally.
Safe, COPPA, GDPR-K compliant:
Guaranteed end-to-end COPPA, GDRP-K compliance for publishers and advertisers. Certified under the COPPA safe harbour programme by KidSAFE and the ESRB.
Kid-safe, effective targeting:
Advanced contextual targeting delivers the right ads to the right kids in the right places.