COPPA

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for… Read More

5 things we learned while refining Verifiable Parental Consent for kids apps

Apps and games that need to collect personally identifiable information (PII) from kids require the parents to give their consent. Given the sensitive nature of this information, we take extra measures to make sure that the parent of the child is really the one giving the consent. Under COPPA and GDPR-K, one of the ways to do so is by performing a credit card transaction for a small charge ($1). Here are some of the interesting things we’ve learned while iterating on our parental consent flows: Read More