During the pandemic, kids and teens turned to live platforms such as Discord, Twitch, and YouTube to watch content, chat, and hang out in real time. Since then, the live trend has continued to grow in popularity, with a study from Ofcom stating that, more than half of all… Read More
In 2023, the average Roblox player amended their avatar eight times a day. That number will be higher again in 2024, and not just because the items available are becoming cooler, higher fidelity, and more widely available. Firstly, there are all kinds of ways that a player can amend their… Read More
In a recent presentation at the 2024 IAB Playfronts, SuperAwesome’s Chief Strategy Officer (and general gaming expert), Nick Walters, shed light on how gaming platforms like Roblox serve as a modern-day canvas for creativity and brand interaction, especially for Gen Z and Gen Alpha. The world of… Read More
Gaming platforms like Fortnite are THE key to engaging kids and teens. In partnership with WPP, our new report Leveraging Gaming for Brand Affinity explores the gaming ecosystem, offering a wealth of insights on how to build genuine connections with young audiences. Key insights inside: The… Read More
Gamefam, the leading metaverse strategist and developer, and SuperAwesome, the experts in effective youth engagement, are excited to announce their partnership. The partnership sees the industry heavyweights join forces across multiple fronts including: offering brands a holistic metaverse strategy, executions that build… Read More
