In a recent presentation at the 2024 IAB Playfronts, SuperAwesome’s Chief Strategy Officer (and general gaming expert), Nick Walters, shed light on how gaming platforms like Roblox serve as a modern-day canvas for creativity and brand interaction, especially for Gen Z and Gen Alpha. The world of… Read More
Gamefam, the leading metaverse strategist and developer, and SuperAwesome, the experts in effective youth engagement, are excited to announce their partnership. The partnership sees the industry heavyweights join forces across multiple fronts including: offering brands a holistic metaverse strategy, executions that build… Read More
Kids are spending more time online than ever before. Rather than trying to lock children out, digital services should welcome them. This means that developers must ensure that their experiences are ready for younger players. Children’s data privacy laws are complex and vary globally. In some cases, developers may even… Read More
Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers. Read More
Around the world, stay-at-home orders have led to a dramatic increase in kids consuming digital content, everything from casual games to esports to educational apps to social video. Read More
https://twitter.com/MrDylanCollins/status/1218125000391168000 SuperAwesome is a category-defining company. That makes it both a fascinating and challenging place to be a product manager. Over the next few articles, I want to share some of my thoughts on how we approach product strategy in a category-defining product company. At SuperAwesome, we build kidtech. Kidtech exists to make the internet safer for kids by ensuring kid-safe digital products deliver privacy and responsibility by design. If you want to know more about the principles that underpin kid-safe online products, check out the Kidtech Standard, and please consider endorsing it. Kidtech is an emerging category focused on enabling the internet for kids (who are now over 40% of new online users). We are not alone in attempting to solve kidtech problems, but it’s currently a pretty exclusive club. The kidtech space is still early, and because of this, there are so many problems to solve, and so many potential opportunities to pursue. Read More
At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between. Kiah started out her cyber security career at university where she was a researcher for the university’s Strategy and Security Institute. After graduating she became a cyber security consultant, working with a range of clients from multinational corporations to high-profile individuals. In 2019 she decided to move to an in-house role, and joined SuperAwesome as their Head of InfoSec. Read More
SuperAwesome is pretty unique: we are pioneering the kidtech sector with an array of products at different maturity stages, and our engineers work seamlessly across the full stack. The concept of “production readiness” is highly influenced by the product we make, and by the culture and the people involved in designing, developing and maintaining the code. Read More
Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences. The biggest hurdle for developers in the kidtech space is that such games are often not playable until they can access the user’s location, but geolocation is personal information under COPPA and GDPR-K and can’t be used without parental consent. Read More
Chasing millions of installs is not the sole measure of success - how long users spend in your app and how often they come back is equally important. Push notifications are one of the most effective ways of increasing an app’s user engagement and retention rates. Read More
