Gamefam, the leading metaverse strategist and developer, and SuperAwesome, the experts in effective youth engagement, are excited to announce their partnership. The partnership sees the industry heavyweights join forces across multiple fronts including: offering brands a holistic metaverse strategy, executions that build community and engage young audiences, innovative tools and experiences to measure brand engagement, and a commitment to compliance and non-toxicity

A New Era of Brand Activation

With a combined vision, Gamefam and SuperAwesome are pioneering the future of brand engagement in the metaverse. This partnership unifies SuperAwesome’s youth audience expertise, gaming amplification, and measurement solutions with Gamefam’s brand strategy forte and roster of award-winning games. 

Brands will have access to create safe experiences within Gamefam’s industry-leading portfolio, which has amassed 29 billion gameplay sessions to date via some of the most popular games on Roblox and Fortnite. Gamefam’s top titles include Super League Soccer, Twilight Daycare, Sonic Speed Simulator (SEGA), Super NFL Tycoon (NFL), Towery of Misery, and Easy Obby. 

Unparalleled Effectiveness

Imagine your brand strategically reaching kids and young Gen Z on Roblox and Fortnite, where they spend a considerable amount of their free time. SuperAwesome’s research indicates that 9 in 10 young people play video games, racking up 13 hours on average a week of gametime. 

SuperAwesome’s decade-long insights into youth trends and gaming mechanics, help brands to bring their narratives to life in an authentic and additive way for players. All partnerships executed with SuperAwesome and Gamefam will be powered by Gamefam’s advanced analytics and SuperAwesome’s proprietary suite of measurement and insight tools to ensure maximum brand effectiveness.

Safety and Compliance at the Forefront

SuperAwesome and Gamefam are the only game strategists and developers in CARU’s (Children’s Advertising Review Unit) Metaverse Working Group, and contributed their expertise to the development of CARU’s Metaverse Guardrails. SuperAwesome and Gamefam’s review processes ensure that all activations are not only engaging but also adhere to the highest standards of safety and compliance; all games include clear disclosures and are built with brand and youth safety at the heart.

Innovative opportunities

Gamefam and SuperAwesome’s partnership includes a commitment to jointly develop new tools and experiences to enable brands to engage youth audiences more effectively in the metaverse. Gamefam and SuperAwesome deliver on brand KPIs as proven by campaign data, using innovative technology to accurately measure each and every brand engagement. Details on Gamefam and SuperAwesome’s shared product innovation will be released during the year.

Get in touch with SuperAwesome to discover how your brand can leverage the new Gamefam partnership. For further information and to explore how your brand can become part of this revolutionary journey, please contact [email protected].

Visit Gamefam on LinkedIn and SuperAwesome on LinkedIn for more information.

Download SuperAwesome’s two-page overview.