Kids Insights

The best way to understand what kids are thinking is to ask kids themselves. So, to predict the biggest kids trends for 2021, we turned to the experts. Read More

Kids’ and Young Teens’ opinions are increasingly important in the household, impacting everything from grocery purchases to holiday shopping and more.  Read More

We asked kids to look back at 2020 and share what they thought the biggest kids trends of the year have been. Here’s what they told us. Read More

Brands that aspire to connect with youth audiences have much to consider — from keeping up with the latest trends and emerging platforms to staying on top of changing legal requirements. This presents difficulties when it comes to creating content for kids and Young Teens that is both safe and effective. Read More

SuperAwesome’s recent report, How the kids gaming ecosystem has changed, provides observations and insights about how young audiences’ gaming patterns are changing the entire digital media landscape.  Read More

In the latest episode of our #Kidtech podcast, Dylan Collins, CEO of SuperAwesome, sat down with Isaac Larian, CEO and Founder of MGA Entertainment, for a lively discussion about MGA Entertainment and the wider toy business in 2020, the effects of a changing digital landscape on physical play,… Read More

Kids engage with the world in a more interactive way than adults. To capture their attention, branded experiences need to incorporate that interactivity. The most effective and memorable way to accomplish this is by creating playable experiences, also known as mini games.  The majority of kids that we’ve spoken to… Read More

Old enough to cultivate their own opinions and spending power, but young enough to draw upon parental budgets, the 13-15 audience has quietly become the most influential household audience in the world.  In our recent report, The emergence of the 13-15 market: the world’s most powerful household influencers, we… Read More