As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More
Influencers are crucial for an effective youth digital engagement strategy. For brands, simply having a social media presence is not enough to safely reach young audiences. Instead, companies need to leverage the power of influencers to build genuine connections with kids and Young Teens. Social media influencers can increase brand… Read More
Note: These predictions were originally published on Kidscreen. Our CEO, Dylan Collins once again shares his predictions about the biggest shifts developing in the world of kids technology, digital media, and entertainment for the year ahead. For a look back into 2021,… Read More
The pandemic has transformed the way that young audiences socialize and consume entertainment, with kids’ daily screen-time doubling in the US when lockdowns began. Overnight, every brand became a youth and family brand, with a responsibility to protect young audiences in digital environments. With a constant… Read More
Gaming is the #1 activity among young audiences today, outranking live TV and streaming. This shift has made entering the gaming ecosystem crucial for brands to stay relevant with kids and Young Teens. Young audiences participate in gaming across a range of platforms, meaning that there are many points of… Read More
Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More
Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More
