Today’s kids are growing up in a hyper-connected and complex world. They have endless information at their fingertips, accessible from anywhere at any time. They shop, game, and socialize online in ways that previous generations couldn’t even imagine. Accordingly, to best understand them, brands must think beyond the research… Read More
In the summer months, the biggest trends across popular social video platforms reflected the impact of an unprecedented year. With kids and families spending more time at home due to Covid-19, many are turning to their devices for entertainment, with views surging across popular social video platforms. To meet… Read More
Kids look to many sources to inspire the decisions they make. Friends, family, online content creators, and the digital communities that they belong to are all important influences. Historically, though, the schoolyard and word-of-mouth are most impactful; kids want what their friends have. However, 2020’s lockdown period due to the… Read More
On September 9th, SuperAwesome hosted its first-ever online EMEA Digital Kids Upfronts. Typically held in person, the highly anticipated event is packed with presentations on critical topics related to kids marketing, from the latest kids insights to upcoming product launches. This year’s agenda included the following sessions and speakers:… Read More
At the end of Q2, it’s clear that Covid-19 and the Black Lives Matter movement are having a huge impact on the lives of PopJammers everywhere. Read More
Although short in duration, Covid-19’s impact will shape a generation of kids. Read More
Reacting to Covid-19, Trolls: World Tour (TWT) is the first major theatrical release to go direct-to-digital. It’s a radical shift in strategy to reach kids and family. Is this a Covid-19 once-off or a trend that will massively disrupt the kids’ movie landscape? Read More
PopJam is a safe space for kids to express themselves, but Covid-19 content requires careful curation. Read More
Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to find ways to educate and entertain young children. Read More
Everything has changed - what should you do now? Read More