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5 Stats That Show Brands Need Influencers to Effectively Reach Young Audiences

  • Tess Hanna
  • Kids Insights
  • Feb 7, 2022
  • 3 Minutes

Influencers are crucial for an effective youth digital engagement strategy. For brands, simply having a social media presence is not enough to safely reach young audiences. Instead, companies need to leverage the power of influencers to build genuine connections with kids and Young Teens.  Social media influencers can increase brand… Read More

Mega-Streamers and the Shift to the Metaverse: 9 Predictions for Kids Digital Media in 2022

  • Dylan Collins
  • Kids Insights ,  Kidtech
  • Feb 1, 2022
  • 3 Minutes

Note: These predictions were originally published on Kidscreen. Our CEO, Dylan Collins once again shares his predictions about the biggest shifts developing in the world of kids technology, digital media, and entertainment for the year ahead. For a look back into 2021,… Read More

3 Tips for Brands to Consider When Making Appropriate Advertising Disclosures to Young Audiences

  • Katie Goldstein
  • Kids Insights
  • Jan 25, 2022
  • 3 Minutes

The pandemic has transformed the way that young audiences socialize and consume entertainment, with kids’ daily screen-time doubling in the US when lockdowns began. Overnight, every brand became a youth and family brand, with a responsibility to protect young audiences in digital environments.  With a constant… Read More

3 Types of Gaming Integrations to Bring Your Brand to the Youth Gaming Ecosystem

  • Tess Hanna
  • Kids Insights
  • Jan 19, 2022
  • 3 Minutes

Gaming is the #1 activity among young audiences today, outranking live TV and streaming. This shift has made entering the gaming ecosystem crucial for brands to stay relevant with kids and Young Teens.  Young audiences participate in gaming across a range of platforms, meaning that there are many points of… Read More

5 reasons why youth are key to long-term brand loyalty

  • Kids Insights
  • Sep 27, 2021
  • 4 Minutes

Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More

Young Teens: the critical audience your Gen Z strategy is failing to reach

  • Kids Insights
  • Aug 30, 2021
  • 4 Minutes

Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More

Why brands should use PopJam to enhance their kids social content strategy

  • Kids Insights ,  PopJam
  • Jul 26, 2021
  • 4 Minutes

Learn more about the importance of non-toxic and inclusive social communities and how brands can safely engage kids on PopJam. Read More

Generation Media’s Dean Weller on navigating today’s kids media sector

  • Kids Insights ,  Podcasts
  • Jul 22, 2021
  • 4 Minutes

What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More

The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre

  • Kids Insights ,  Podcasts
  • Jul 12, 2021
  • 5 Minutes

Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More

Why both paid and earned influencers are essential to your youth digital strategy

  • Kids Insights
  • Jul 7, 2021
  • 4 Minutes

Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More

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