Influencers are crucial for an effective youth digital engagement strategy. For brands, simply having a social media presence is not enough to safely reach young audiences. Instead, companies need to leverage the power of influencers to build genuine connections with kids and Young Teens. Social media influencers can increase brand… Read More
Note: These predictions were originally published on Kidscreen. Our CEO, Dylan Collins once again shares his predictions about the biggest shifts developing in the world of kids technology, digital media, and entertainment for the year ahead. For a look back into 2021,… Read More
The pandemic has transformed the way that young audiences socialize and consume entertainment, with kids’ daily screen-time doubling in the US when lockdowns began. Overnight, every brand became a youth and family brand, with a responsibility to protect young audiences in digital environments. With a constant… Read More
Gaming is the #1 activity among young audiences today, outranking live TV and streaming. This shift has made entering the gaming ecosystem crucial for brands to stay relevant with kids and Young Teens. Young audiences participate in gaming across a range of platforms, meaning that there are many points of… Read More
Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More
Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More
Learn more about the importance of non-toxic and inclusive social communities and how brands can safely engage kids on PopJam. Read More
What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More
Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More