The holiday season is a crucial time of year for brands, and it’s just around the corner. Our SuperAwesome Creators team understands how important this season is, and has gathered insights from top family-friendly influencers that will help shape your influencer marketing strategy for young audiences. We are thrilled to… Read More
When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch. While cost is a factor in motivating subscription purchases, kids’ and family content needs are the #1 reason a parent will subscribe to a… Read More
Gen Z is unlike any generation before or after, with unique values and motivations that are being actively shaped by both the digital world they grew up in and their real-world experiences. This is a generation facing a unique set of challenges—whether it’s living through a pandemic, spearheading social movements,… Read More
As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More
Influencers are crucial for an effective youth digital engagement strategy. For brands, simply having a social media presence is not enough to safely reach young audiences. Instead, companies need to leverage the power of influencers to build genuine connections with kids and Young Teens. Social media influencers can increase brand… Read More
Note: These predictions were originally published on Kidscreen. Our CEO, Dylan Collins once again shares his predictions about the biggest shifts developing in the world of kids technology, digital media, and entertainment for the year ahead. For a look back into 2021,… Read More
The pandemic has transformed the way that young audiences socialize and consume entertainment, with kids’ daily screen-time doubling in the US when lockdowns began. Overnight, every brand became a youth and family brand, with a responsibility to protect young audiences in digital environments. With a constant… Read More
