Kids Insights

Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More

Minecraft is reintroducing crafting to kids

Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.”  In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More

The biggest kids trends for 2020

Every year we ask PopJammers (AKA the experts) to predict kids trends for the following year. Here’s what we can look forward to in 2020… Christmas is a time for tradition, and one of our favourites is asking the kids on PopJam, our moderated content-sharing platform, what they think the big trends will be for the next year. PopJam gives kids a safe digital space to share their thoughts, without sharing their data or personal info. For 2019, PopJammers predicted big things for Fortnite, TikTok and YouTube, but also squishies, phones (particularly the new iPhone), unicorns, the Nintendo Switch, LOL Surprise!, Stranger Things and money. All of these have been big, although squishies and unicorns have definitely been fading away. But being tangible Christmas gifts (and family members catching on late to some trends) may resurrect them. PopJam’s top predictions for kids trends for 2020 are: Read More

Q3 2019 Kids Trends: VSCO girls vs E-girls, & Fortnite freak-outs

VSCO girls are the biggest key trend of Q3, but will they be replaced by E-girls? Plus, the end of Fortnite Chapter One worried gamers with a big stunt. Every quarter, we look at what’s trending in the kids space and we do this by asking the experts - actual children. We asked kids on PopJam, our safe content-sharing platform, their thoughts on a range of subjects. We don’t collect any data on PopJammers, but we do compile the most-mentioned answers to identify the top trends.  Read More

Q2 2019 Kids Trends: VSCO Girls, TikTok Challenges, collectibles & more

Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience.  Read More