Kids Insights

Designing for kids: a guide to safe playable experiences

Kids engage with the world in a more interactive way than adults. To capture their attention, branded experiences need to incorporate that interactivity. The most effective and memorable way to accomplish this is by creating playable experiences, also known as mini games.  The majority of kids that we’ve spoken to… Read More

How brands can top kids’ wish lists this holiday season

Kids look to many sources to inspire the decisions they make. Friends, family, online content creators, and the digital communities that they belong to are all important influences. Historically, though, the schoolyard and word-of-mouth are most impactful; kids want what their friends have. However, 2020’s lockdown period due to the… Read More