3 ways beauty brands can reach Young Teens with safe video content
Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage. Read More
Lack of engagement with kids could trigger a wave of churn for video subscription services later this year
Kids are a critical audience for entertainment brands. SuperAwesome's CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room. Read More
A creative strategy for Young Teens: 5 ways to engage the most powerful household influencer in the mobile space
This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience. Read More
How to leverage the power of TikTok to reach your Young Teens audience with safe content
Learn how your brand can leverage the power of TikTok to engage with Young Teen audiences through safe and effective content. Read More
5 tips to engage digitally with screen fatigued youth
Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences. Read More
Toy company leaders share how they are navigating their 2021 kids digital strategy
Kids’ and families’ digital behaviors have changed in the aftermath of an unprecedented year. In today’s screen-dominated world, 57% of 7-9 year olds prefer gaming to watching any kind of TV. And digital channels are more than just popular entertainment sources — they have also become trusted discovery platforms… Read More
What do the most popular youth trends have in common? 3 critical learnings
The ultimate digital renegades, kids (age 12 and younger) and Young Teens (ages 13-15) are playing by their own rules. These audiences are finding multifaceted ways to interact with trends — and these online behaviors are shaping the entire digital media landscape. Read More
2021’s biggest youth influencer marketing trends and how to apply them to get ahead this year
This year, with screen time at an all-time high for kids and Young Teens (due to Covid-19), brands will continue to rely on influencers to get the word out about their products. In fact, influencer content appears within 56% of the top 10 YouTube content themes* watched by kids. Read More
The most important 2021 kids trends: predicted by kids
The best way to understand what kids are thinking is to ask kids themselves. So, to predict the biggest kids trends for 2021, we turned to the experts. Read More
Five stats that prove the influence of kids and Young Teens over household spending
Kids’ and Young Teens’ opinions are increasingly important in the household, impacting everything from grocery purchases to holiday shopping and more. Read More