Kids Insights

How brands can top kids’ wish lists this holiday season

Kids look to many sources to inspire the decisions they make. Friends, family, online content creators, and the digital communities that they belong to are all important influences. Historically, though, the schoolyard and word-of-mouth are most impactful; kids want what their friends have. However, 2020’s lockdown period due to the… Read More

3 brands compassionately engaging with families & kids during Coronavirus

Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to find ways to educate and entertain young children.  Read More

Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More