The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children's Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed. Read More
You may have heard in the media last month that we have recently acquired PopJam, the leading social content platform for kids. We'd like to show you how content creators are using this unique addition to our platform to reach the kids audience where they engage the most - across mobile and tablet. Read More
It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual. The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even a rogue Christian Grey. In the midst of this, one mummy blogger noticed what she felt was a worrying costume trend: her daughter’s friends were planning to mark the festival of literature by dressing up as YouTube megastar Zoella. Read More
YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. Read More
Earlier this month, Taylor Swift made the decision to remove her music from streaming service Spotify. Coinciding with the release of her new album, 1989, Swiftys everywhere were denied access to the pop star’s catalogue of hits on the popular streaming service. Swift justified her decision stating, "Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for”, a valid argument. But does this really matter? And in particular, do kids care? Read More
To finish off our winners week, we’re very pleased to meet Amber Kirk-Ford, the super talented winner of the Future8 Awards Blogger category, sponsored by Penguin Random House UK! Read More
It's time to meet our penultimate Future8 Awards winner - taking home the award for the Maker category, we meet Billy Timimi, whose Convert-A-Desk entry earned him a trip to LA with Belkin's WeMo plus a trip to Disneyland in California! We ask him about his entry and what he is most looking forward to about his prize. Read More
Continuing our winners' streak, we meet with the amazing Future8 Games category winner, Seb Gallop! Seb has won a once-in-a-lifetime prize experience with Stick Sports, with his highly detailed game concept, 'Lifeless City'. We ask him what inspired his entry and what he is looking forward to about his prize. Read More
Apple's Watch announcement has had a decidedly mixed response from consumer communities. Although the price-point puts it well outside of pocket-money reach, we were curious what our kids community thought about it, and whether it was even on their radar. Read More
Yo, the Flappy Bird of messaging apps, has caused quite a controversy over the last week. Is it a blip on the radar or does it look as if it could become an established part of the smartphone chat portfolio? We checked with a small selection from our kids community to see what they thought. Read More