Yo, the Flappy Bird of messaging apps, has caused quite a controversy over the last week. Is it a blip on the radar or does it look as if it could become an established part of the smartphone chat portfolio? We checked with a small selection from our kids community to see what they thought. Read More
[slideshare id=34490575&doc=howkidsaredestroyinggaming-140509125547-phpapp02]… Read More
The Sochi Winter Olympics are now over, and the collective statement on behalf of its UK viewers might read "came for the controversy, stayed for the curling." But what about younger viewers? We asked the 8-16 year olds on our panel all about the Winter Olympics. This is what we found out: Read More
In SuperAwesome’s Christmas Present Survey, run during the first week of January, money (of pretty high value) was the most common gift for kids, while those unwrapping tablets or eReaders on Christmas Day outnumbered their friends getting Smartphones. Cash 60% of the children we asked (ranging… Read More
SuperAwesome, the UK’s biggest kids and teens marketing platform, revealed some surprising data about what retailers should expect this Christmas from the current generation of kids. SuperAwesome Research and Innovation (formerly Swapit Research) is used by many of the UK’s top toy and FMCG brands to track changing habits… Read More
Mobile advertising is set to explode in the next few years and in the UK alone, mobile advertising spend is expected to reach £1bn in 2013. It’s unclear what proportion of this is spent on the kids and teen market, however based on the evidence of recent survey we… Read More
As Internet speed has improved over the past couple of years so too has the number of those watching television on ‘On Demand’. On Demand has allowed viewers to catch up and watch their favourite programmes when it suits them and 58% of 8-16 year olds now watch… Read More
After a wet and gloomy summer, London 2012 couldn’t have come at a better time and they were arguably the best ever modern Games. The lasting talk has been to create a ‘legacy’ and to ‘inspire a generation’ but was the younger generation inspired over those… Read More
It’s been just over 2 years since Apple released the iPad and in that time the Tablet market has exploded with a variety of different products. The latest findings from our Youthscape Q2 report shows tablet ownership for kids and teens (8-16 years old) in the UK continues to… Read More
Earlier this year we partnered up with LIMA (Licensing Industry Merchandiser’s Association) to offer all their members exclusive access to our research at a discounted rate. If you are a LIMA member and would like to find out more, get in touch via the contact email below… Read More