Kids Insights

Infographic: What you need to know about kids’ digital behaviour in ASEAN

SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia. The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam. Here are some of our key findings from this unique, digitally minded audience: Read More

Zoella and friends: the digital stars taking the book world by storm

It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual. The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even a rogue Christian Grey. In the midst of this, one mummy blogger noticed what she felt was a worrying costume trend: her daughter’s friends were planning to mark the festival of literature by dressing up as YouTube megastar Zoella. Read More

YouTube: a necessity for kids

  YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. Read More

Taylor Swift pulls her music from Spotify – do kids care?

    Earlier this month, Taylor Swift made the decision to remove her music from streaming service Spotify. Coinciding with the release of her new album, 1989, Swiftys everywhere were denied access to the pop star’s catalogue of hits on the popular streaming service. Swift justified her decision stating, "Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for”, a valid argument. But does this really matter? And in particular, do kids care? Read More

Meet Future8 Maker winner – Billy Timimi

  It's time to meet our penultimate Future8 Awards winner - taking home the award for the Maker category, we meet Billy Timimi, whose Convert-A-Desk entry earned him a trip to LA with Belkin's WeMo plus a trip to Disneyland in California! We ask him about his entry and what he is most looking forward to about his prize. Read More