News

Behind the scenes with MediaMath’s SuperAwesome integration enabling kid-safety in programmatic advertising

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More

The UK’s Children’s Code is law. What happens next?

Wednesday was the first day of a new era of online protections for kids. The Age Appropriate Design Code became law in the UK, impacting companies around the world. Any website, app, or digital service with users or operations in the UK will now have to consider the best interests of their under-18 audience in designing their services. Read More

Women in Tech: An interview with Natasha Mulla, Software Engineer

At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between. Natasha studied Computer Science at university and became a Data Scientist upon graduating. She transitioned into software engineering after 1 and a half years of data science and eventually went on to join SuperAwesome as a Software Engineer for AwesomeAds, the only ad platform built for the global kids industry. Read More

#Kidtech Season Two Episode Seven: Andy Robertson, family and technology journalist (author of Taming Gaming)

In the latest episode of #Kidtech, SuperAwesome CEO Dylan Collins spoke with Andy Robertson, the well-known family and technology journalist and author of forthcoming book ‘Taming Gaming’. Andy recently launched the Family Video Games Database; he and Dylan talked at length about the interaction of parents with the games their children are playing, as well as the metaversification of gaming in general.  Read More

#Kidtech S2 Episode 6: Steven Wolfe Pereira, CEO, Encantos

In Episode six of #Kidtech SuperAwesome CEO Dylan Collins was joined by Steven Wolfe Pereira, CEO and Co-founder of Encantos, the purpose-driven family brand powerhouse. Steven spoke extensively about the history and mission behind Encantos, the future of DTC brands and how bilingual is the future for kids everywhere.  You… Read More