Big Tech is yet again facing heightened scrutiny for the way it is handling children’s data. TikTok faces a legal battle with the DOJ after allegedly repeatedly violating the Children’s Online Privacy Protection Act (COPPA) and a 2019 Federal Trade Commission (FTC) consent decree. According to the lawsuit, TikTok… Read More
This year’s Safer Internet Day theme of ‘Inspiring change? Making a difference, managing influence and navigating change online’ is a call to action to understand and build a safer internet for the next generation. Safer Internet Day has become a landmark event in the online safety… Read More
UPDATE: Today, we are pleased to announce that we have closed the transaction in which the SuperAwesome management team acquired most of SuperAwesome from Epic Games. *** 9.28.23: Today the management team and I are announcing our intention to acquire most of SuperAwesome from Epic Games. We will continue to… Read More
Congratulations to all of the winners of the Women in Toys Wonder Women awards! We had a fantastic time celebrating with all of the attendees and couldn’t be prouder of our CEO, Kate O’Loughlin and Head of Brand Strategy, Allie Walker, who were both named as finalists. The Wonder Women… Read More
SuperAwesome has recently finalized an exclusive partnership with Club Roblox, an immersive roleplay/lifestyle game within the top 1% of the most-played games out of Roblox’s 40 million+ games. As the only partner able to sell branded activations in Club Roblox, SuperAwesome unlocks the opportunity for brands to reach a highly… Read More
We’re thrilled to announce that our recent gaming-centric campaign for Frank’s RedHot has won a Bronze Cannes Lion in the first-ever Brand Integration for Games category! The Cannes Lions International Festival of Creativity is considered one of the largest events celebrating the best of creativity in… Read More
We’re thrilled to announce that SuperAwesome has been named one of the Top 3 Most Effective Independent Agencies by the Effie Awards! The Effie Awards began in 1968, launched by the New York American Marketing Association, as an awards program designed to honor the most effective… Read More
For over seven years, SuperAwesome has led the way in building and operating non-toxic, kid-focused communities through PopJam. Our aim with PopJam was to create a safe social space made specifically for kids, and we’re proud to say we’ve been able to do that. After a period of reflection on… Read More
YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
On April 5th, 2022, SuperAwesome took part in the inaugural IAB PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. At the event, our Managing Director of SuperAwesome Gaming, Nick Walters, and Chief Revenue Officer, Ben Zagorski led… Read More
