News

Behind the scenes with MediaMath’s SuperAwesome integration enabling kid-safety in programmatic advertising

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More

Our top tips for brand and kid-safe social video content

A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. In Part One of this series, we broke down three core learnings from the 2019 settlement. Part Two will take a… Read More

One year on: key learnings from the FTC’s 2019 YouTube settlement

A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. The $170 million fine, following a prolonged investigation, was a critical step for kids’ online safety and moved the goalposts for enforcement… Read More

Announcing the next chapter of SuperAwesome: joining Epic Games

We started SuperAwesome in 2013 with the mission to make the internet safer for kids. The key to achieving that kind of impact has always been scale. The bigger we are, the more our products are adopted, the more that children are engaging with a safer digital environment. To help… Read More

The UK’s Children’s Code is law. What happens next?

Wednesday was the first day of a new era of online protections for kids. The Age Appropriate Design Code became law in the UK, impacting companies around the world. Any website, app, or digital service with users or operations in the UK will now have to consider the best interests of their under-18 audience in designing their services. Read More

Women in Tech: An interview with Natasha Mulla, Software Engineer

At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between. Natasha studied Computer Science at university and became a Data Scientist upon graduating. She transitioned into software engineering after 1 and a half years of data science and eventually went on to join SuperAwesome as a Software Engineer for AwesomeAds, the only ad platform built for the global kids industry. Read More

#Kidtech Season Two Episode Seven: Andy Robertson, family and technology journalist (author of Taming Gaming)

In the latest episode of #Kidtech, SuperAwesome CEO Dylan Collins spoke with Andy Robertson, the well-known family and technology journalist and author of forthcoming book ‘Taming Gaming’. Andy recently launched the Family Video Games Database; he and Dylan talked at length about the interaction of parents with the games their children are playing, as well as the metaversification of gaming in general.  Read More