Each year, SuperAwesome celebrates Safer Internet Day (SID), a global, community-led observance dedicated to fostering a better internet for all. Making the internet safer for kids is the driving force behind our company and, with screen time at an all-time high for kids and Young Teens due to Covid-19, this purpose matters now more than ever. Read More
This week the UK government published its long-awaited final position on Online Harms, previewing new legislation in 2021 that will go further to protect consumers—and particularly children—from harmful content than any country. Read More
MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More
A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. In Part One of this series, we broke down three core learnings from the 2019 settlement. Part Two will take a… Read More
A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. The $170 million fine, following a prolonged investigation, was a critical step for kids’ online safety and moved the goalposts for enforcement… Read More
We started SuperAwesome in 2013 with the mission to make the internet safer for kids. The key to achieving that kind of impact has always been scale. The bigger we are, the more our products are adopted, the more that children are engaging with a safer digital environment. To help… Read More
Wednesday was the first day of a new era of online protections for kids. The Age Appropriate Design Code became law in the UK, impacting companies around the world. Any website, app, or digital service with users or operations in the UK will now have to consider the best interests of their under-18 audience in designing their services. Read More
In Episode Nine of #Kidtech Season Two, we were joined by Nathan Phillips, Co-Founder and Chief Creative Officer at Technology, Humans And Taste (THAT), a creative agency which has worked on a range of high profile projects in the kids space combining technology, design and play. Read More
At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between. Natasha studied Computer Science at university and became a Data Scientist upon graduating. She transitioned into software engineering after 1 and a half years of data science and eventually went on to join SuperAwesome as a Software Engineer for AwesomeAds, the only ad platform built for the global kids industry. Read More
Continuing our interviews with industry leaders and policy makers, in Episode Eight we were joined by Helen Dixon, the Data Protection Commissioner for Ireland, whose remit covers some of the world’s largest technology companies including Apple, Google, Microsoft, Facebook, AirBnB and many more - all headquartered in Ireland. Read More
