COPPA-compliant programmatic advertising with our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for… Read More

Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector

As the kidtech platform behind the scenes, we’re fortunate to interact with a huge range of people in our sector, from startup founders and toy industry legends to policy-makers and YouTube content creators. We thought it’d be great to hear their perspectives on our industry. So we’re very pleased to announce the launch of our podcast series, #Kidtech, hosted by SuperAwesome CEO Dylan Collins and featuring interviews with the people who are shaping the global digital kids sector. Read More

Announcing our new Global HR Director: Sheenagh Rogers

Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. If you’ve spoken to anyone who works here, you’ll probably know we think of SuperAwesome as a university, offering our team both personal and professional development opportunities wherever we can. As part of that commitment, we’re incredibly pleased to announce the appoint of Sheenagh Rogers as our Global HR Director. Read More

The biggest kids trends for 2019

At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we checked in with the community for 2019’s kids trends, many kids predicted similar strands filtering through into next year. However, increasingly, kids are moving away from obsession with tangible objects like squishies, and directing their attention to the digital. Here’s what the community called out for 2019: Read More