News

The biggest kids trends for 2019

At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we checked in with the community for 2019’s kids trends, many kids predicted similar strands filtering through into next year. However, increasingly, kids are moving away from obsession with tangible objects like squishies, and directing their attention to the digital. Here’s what the community called out for 2019: Read More

How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos

The popularity of gaming videos is the meeting of two major trends: online gaming, and online content creation. However, the vast quantities of content available on platforms such as YouTube and Twitch makes comprehensive moderation impossible, making it highly likely that young audiences are exposed to inappropriate content. Tankee aims to solve this problem by creating the first safe destination for 6-12 kids to enjoy gaming videos. Read More

Lessons learned rolling out SafeFam: the first kids content certification program for YouTube

Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences. Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience. Read More