News

Five lessons from the report showing thousands of Google Play kids’ apps are in breach of COPPA

An academic study published this week reveals that thousands of kids’ apps are collecting and transmitting personal information to third parties, in possible breach of COPPA (and soon, GDPR-K).  The research from academics at the University of California at Berkeley is the most comprehensive ever done to assess the data collection and sharing practices of the most popular kids’ games and apps, and the results were covered in The Guardian and elsewhere. It demonstrates how hard it is to comply with COPPA using existing ad technology built for the adult market, vs kidtech that is based on zero-data collection.  And it usefully highlights the lack of common frameworks and standards between the regulators, the app stores and developers. Read More

Announcing Tim Weller, our Non-Exec Chairman

High growth companies aren't just about the operating teams, they also need great boards to support (so often an afterthought). After many months of searching, we've found a great Non-Exec Chairman to join SuperAwesome's board. I'm delighted to welcome Tim Weller to the family. Read More

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences. Read More

Kids’ top five online fears

On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them. We started a discussion about what worries them about being online and here are their top five fears. Read More

How much data do adtech companies collect on kids before they turn 13?

There is a growing realisation that today's internet is built on legacy technology designed for adults , rather than kids.  Although there has been plenty of coverage about content, there are bigger issues with the technology behind the content. By the time a child turns 13, (adult) advertising tech companies will have collected an astounding 72 million data-points on them, unintentional but increasingly dangerous.   Read More

Announcing our new COO for North America!

As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. Kate was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that she was Product Director at MediaMath. Read More

SuperAwesome ranked 8th fastest growing private tech company in Britain

Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the last three years of available data. Read More