Announcing our new CRO for North America – Ben Zagorski

Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome's US business rapidly expanding, we're adding to the team to enable us to maintain our dominance in the kids digital ecosystem. To that end, we're pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.  Read More

China rolls out data privacy law for children

In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online. Recently China published the Personal Information Security Specification which, together with the country’s new 2016 Cyber Security Law, establishes specific digital data privacy protections for children under the age of 14. Read More

Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids

With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected? At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play. Read More

Five lessons from the report showing thousands of Google Play kids’ apps are in breach of COPPA

An academic study published this week reveals that thousands of kids’ apps are collecting and transmitting personal information to third parties, in possible breach of COPPA (and soon, GDPR-K).  The research from academics at the University of California at Berkeley is the most comprehensive ever done to assess the data collection and sharing practices of the most popular kids’ games and apps, and the results were covered in The Guardian and elsewhere. It demonstrates how hard it is to comply with COPPA using existing ad technology built for the adult market, vs kidtech that is based on zero-data collection.  And it usefully highlights the lack of common frameworks and standards between the regulators, the app stores and developers. Read More

Announcing Tim Weller, our Non-Exec Chairman

High growth companies aren't just about the operating teams, they also need great boards to support (so often an afterthought). After many months of searching, we've found a great Non-Exec Chairman to join SuperAwesome's board. I'm delighted to welcome Tim Weller to the family. Read More

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences. Read More