VivaTech 2019: How kids are disrupting the internet’s biggest companies

By the time a child is 13, advertising platforms designed for adults will have captured over 72 million pieces of data on them, sharing that personal information with hundreds of other companies. Fundamentally, children are using an internet which was never designed for them. CEO Dylan Collins took to the stage at VivaTech earlier this year to talk about why the solution to this problem isn't coming from Silicon Valley... Read More

#Kidtech Episode 15: Sam Clough, Kids and Parents Expert

In Episode 15 of #Kidtech, Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform) and Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector discuss the topic of family democracy and children’s influence on purchasing. Sam and Craig talk… Read More

How kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by… Read More

#Kidtech Episode 12: Ian Chambers, CEO of Mind Candy

Click here to listen! In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters. On his 3rd anniversary as CEO of Mind Candy, Ian chats about about in-app versus physical purchasing experiences for… Read More