News

#Kidtech Episode 18: Darran Garnham, CEO of MTW Toys

In Episode 18 of #Kidtech, Darran Garnham, CEO of MTW Toys, Europe’s main distributor of Thinkway toys, joins SuperAwesome CEO Dylan Collins in London to discuss entertainment licensing, digital and physical toys, his angel investment in Calm and some of the history behind Mind Candy. A wide-ranging conversation covering the past, present and future of the kids sector. Read More

#Kidtech Episode 17: Stuart Dredge, Music Ally/Observer/The Week Jnr

In Episode 17 of #Kidtech, Stuart Dredge, freelance journalist and writer for Music Ally, Observer and The Week Junior, joins  SuperAwesome CEO Dylan Collins to discuss everything from the original children’s app landscape to TikTok; from kids gaming to kids news. And Snoop Dogg, naturally. Listen here! Stuart… Read More

Women in Tech: An interview with Anna Birchall, Product Manager

At SuperAwesome, we're committed to ensuring team members grow and up-skill within their team, and the company as a whole. Anna Birchall joined SuperAwesome as an intern in 2015, and became Head of Publisher Development in 2017. Since then, her appetite for knowledge and technical nous have caused her to pivot into Product Management. Here, she talks about how her career direction changed, and what she does every day to make the internet safer for kids. Read More

Q2 2019 Kids Trends: VSCO Girls, TikTok Challenges, collectibles & more

Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience.  Read More

#Kidtech Episode 16: Will Spence, Global Managing Partner, Initiative

In Episode 16 of #Kidtech, Will Spence, Global Managing Partner at Initiative, the agency responsible for LEGO’s business globally sits with SuperAwesome CEO Dylan Collins to discuss Will’s vast media agency experience and his thoughts on the future.  An agency veteran, Will shares his thoughts on the seismic… Read More

VivaTech 2019: How kids are disrupting the internet’s biggest companies

By the time a child is 13, advertising platforms designed for adults will have captured over 72 million pieces of data on them, sharing that personal information with hundreds of other companies. Fundamentally, children are using an internet which was never designed for them. CEO Dylan Collins took to the stage at VivaTech earlier this year to talk about why the solution to this problem isn't coming from Silicon Valley... Read More

#Kidtech Episode 15: Sam Clough, Kids and Parents Expert

In Episode 15 of #Kidtech, Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform) and Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector discuss the topic of family democracy and children’s influence on purchasing. Sam and Craig talk… Read More

#Kidtech Episode 14: Bjorn Jeffery, former CEO of Toca Boca

Click here to listen! Bjorn Jeffery is a digital strategy and consumer culture advisor who is perhaps best known for his role as founder and CEO of Toca Boca – a play studio that makes digital toys for kids on touchscreen devices. Originally incubated inside Bonnier but now… Read More