There is a growing realisation that today's internet is built on legacy technology designed for adults , rather than kids. Although there has been plenty of coverage about content, there are bigger issues with the technology behind the content. By the time a child turns 13, (adult) advertising tech companies will have collected an astounding 72 million data-points on them, unintentional but increasingly dangerous. Read More
As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. Kate was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that she was Product Director at MediaMath. Read More
This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. Read More
It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Read More
Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the last three years of available data. Read More
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Read More
It says a lot that we haven’t had time to write about our own news. In general, we prefer to talk about our clients and what we’re building rather than financing. But in this case we’ll make an exception because it’s a useful measure of progress. Read More
The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: Read More
The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: Read More
Today we’re pleased to announce that TotallyAwesome, our joint venture in APAC, has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia. Read More