Kidtech

Women in Tech: An interview with Natasha Mulla, Software Engineer

At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between. Natasha studied Computer Science at university and became a Data Scientist upon graduating. She transitioned into software engineering after 1 and a half years of data science and eventually went on to join SuperAwesome as a Software Engineer for AwesomeAds, the only ad platform built for the global kids industry. Read More

Conditional Roadmaps: How we approach product strategy in the emerging category of kidtech

https://twitter.com/MrDylanCollins/status/1218125000391168000 SuperAwesome is a category-defining company. That makes it both a fascinating and challenging place to be a product manager. Over the next few articles, I want to share some of my thoughts on how we approach product strategy in a category-defining product company. At SuperAwesome, we build kidtech. Kidtech exists to make the internet safer for kids by ensuring kid-safe digital products deliver privacy and responsibility by design. If you want to know more about the principles that underpin kid-safe online products, check out the Kidtech Standard, and please consider endorsing it.  Kidtech is an emerging category focused on enabling the internet for kids (who are now over 40% of new online users). We are not alone in attempting to solve kidtech problems, but it’s currently a pretty exclusive club. The kidtech space is still early, and because of this, there are so many problems to solve, and so many potential opportunities to pursue.  Read More

10 kids digital media predictions for 2020 (and what to do about them)

1. A major consumer platform gets fined for kids data privacy breach in Europe under GDPR-K In September, YouTube was fined $170m by the FTC for allowing kids personal data to be collected in a breach of the US COPPA law. Europe has a similar (but stricter) law called GDPR-K, which has the same protections but defines a child as up to the age of 16 in many countries (e.g. Germany, Ireland).  There is currently an active investigation which has the potential to be magnitudinally more consequential than the COPPA decision.  Getting ahead: historically, brands have taken a practical approach to privacy, often rolling out global operating standards ahead of legislation. You should be planning for 16 as the de facto age of digital consent for privacy/contextual. Read More

Women in Tech: An interview with Atena Saadati, Engineering Lead

At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between.  Atena studied software engineering at university, and began work as a software engineer after her fourth year. Two years after joining SuperAwesome, she became the Engineering Lead for one of our biggest products, AwesomeAds, the only ad platform built for the global kids industry.  Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids.  Read More

Women in Tech: An interview with Jess Whatson, Strategy Manager

At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between.  Jess Whatson joined SuperAwesome as Sales Support in 2016. Her passion for data analysis and the kids digital ecosystem as a whole has led her to her current position, leading our Market Strategy team across EMEA.  Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids.  Read More

Writing production-ready kidtech code

SuperAwesome is pretty unique: we are pioneering the kidtech sector with an array of products at different maturity stages, and our engineers work seamlessly across the full stack. The concept of “production readiness” is highly influenced by the product we make, and by the culture and the people involved in designing, developing and maintaining the code. Read More

How to build COPPA & GDPR-compliant location-based games for kids

Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences. The biggest hurdle for developers in the kidtech space is that such games are often not playable until they can access the user’s location, but  geolocation is personal information under COPPA and GDPR-K and can’t be used without parental consent. Read More

Women in Tech: An interview with Anna Birchall, Product Manager

At SuperAwesome, we're committed to ensuring team members grow and up-skill within their team, and the company as a whole. Anna Birchall joined SuperAwesome as an intern in 2015, and became Head of Publisher Development in 2017. Since then, her appetite for knowledge and technical nous have caused her to pivot into Product Management. Here, she talks about how her career direction changed, and what she does every day to make the internet safer for kids. Read More