Dubit makes games for the metaverse, and has over 20 years experience of creating digital gaming worlds and experiences. The company’s SVP of Global Trends, David Kleeman, recently sat down with us on SuperAwesome’s #Kidtech podcast to discuss the changing nature of children’s relationship with technology, the emerging… Read More
LEGO is one of the most successful kids brands in the world. LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #Kidtech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences… Read More
We believe that effective parent verification is essential for a safer internet. That's why we're making our KWS solution free for all developers. Read More
It’s no secret that a youth digital engagement strategy is a must for brands. Kids (age 12 and under) and Young Teens (ages 13-15) are spending more time online than ever before and playing an important role in household purchasing decisions. Brands must find safe and effective ways to engage these audiences. Read More
SuperAwesome’s Kids Social Video (KSV) is used by over 150 leading brands to reach kids and families through safe contextual advertising on YouTube and beyond. Without a platform like KSV, advertisers run the risk of wasting budget on irrelevant or unsafe content. Read More
Editors note: Each year, Dylan Collins, CEO of SuperAwesome, shares his top predictions for the kids digital media space. Keep reading to learn more about what shifts you can expect to see in 2021, and how companies should prepare for these changes. Read More
Keeping up with the latest kids’ privacy requirements on social video platforms can be frustrating and confusing for content creators. Further complicating an already complex landscape, Google and YouTube’s record settlement with the Federal Trade Commission (FTC) resulted in changes to its platform and required many creators to rethink their approach to content. In Part One of this series, we broke down three core learnings from the 2019 settlement. In Part Two, we took a deeper look into what has changed on YouTube since last year. Read more to learn more about how these changes affect content creators, as well as best practices you can follow to ensure your videos and channel are kid-safe. Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for kids’ digital safety, we also work to help agencies, brands, and developers protect children online through insights and educational resources. Privacy laws around the… Read More
Today’s kids are growing up in a hyper-connected and complex world. They have endless information at their fingertips, accessible from anywhere at any time. They shop, game, and socialize online in ways that previous generations couldn’t even imagine. Accordingly, to best understand them, brands must think beyond the research… Read More
A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. In Part One of this series, we broke down three core learnings from the 2019 settlement. Part Two will take a… Read More