Kidtech

The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Mattel's CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market. Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like in practice, and how ensuring that products are private by design can ensure that kids grow up in a safe environment. Read More

How platforms built for kids are giving them a political voice

2017 was the year of the “youthquake.” Millennials and Gen-Zers were dismissed as too busy taking selfies and eating avocados to vote; but the UK general election saw the 18-24 year old turnout reach a 25-year high. In fact, there’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum where 75% of 16-17 year olds turned out, to Virginia’s 2017 gubernatorial election where young people voted in historic numbers. What’s this got to do with kids’ social platforms? Hear me out. Read More

10 things developers should know about building digital services for kids

Two years ago we launched Kids Web Services (KWS), a platform to help developers build COPPA-compliant apps and sites for the under-13 audience. As similar data privacy laws have expanded into Europe, building engagement for the kids audience has become a challenge which many brands, content owners and game developers hadn’t planned for. Read More

How we hire engineers to build kid-safe technology

So you’re interested in joining SuperAwesome. You probably already fell in love with our mission - “Making the internet a safer place for kids” - and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that we’re really innovating the kidtech industry, and that over 250 companies use our technology to ensure safe digital engagement with kids around the world. The good news is that we’re always looking for great engineers - and the other good news is that I’m here to help to familiarise you with our hiring process. Read More

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences. Read More

How do kids think about online safety?

Safer Internet Day’s messaging this year is to “Create, connect and share respect: A better internet starts with you" - and no one wants this more than the latest generation. We’re proud to celebrate Safer Internet Day on the industry's biggest kid-safe social-content platform, PopJam. With millions of kids engaging with hundreds of channels, we asked them to give us their tips for online safety. Read More

Kids’ top five online fears

On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them. We started a discussion about what worries them about being online and here are their top five fears. Read More

How much data do adtech companies collect on kids before they turn 13?

There is a growing realisation that today's internet is built on legacy technology designed for adults , rather than kids.  Although there has been plenty of coverage about content, there are bigger issues with the technology behind the content. By the time a child turns 13, (adult) advertising tech companies will have collected an astounding 72 million data-points on them, unintentional but increasingly dangerous.   Read More

Kids versus the internet: why the YouTube problems will keep happening

The digital kids (u13) landscape is evolving rapidly. As we’ve seen this week, even for companies with all the technical resources in the world, building fully kid-safe environments is not easy. Four years, 105 people, multiple FTC COPPA Safe Harbor certifications, countless technical and legal reviews by top kids brands, billions of transactions and several products later, we are probably the best placed company in the world to talk about this. Our technology powers hundreds of millions of kids digital engagements every month. Read More

Unconference: Growing the London Node.js ecosystem

“I love it when a plan comes together!”, this is the catch-phrase I’d use to define the first ever London Node.js Unconference event we co-hosted with our friends from RecWorks last night at our Headquarters. Some very interesting things are happening in the Node.js ecosystem, so we decided to gather ~30 smart and passionate developers to share, learn and meet others in the community, all while eating pizza and having a beer. Of course, we let them decide the most appealing topics to discuss (it wouldn’t be an Unconference otherwise) and let them loose on the mic. Read More