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A Glimpse Into the Future of Toys with John Baulch: #Kidtech Podcast S5E2

  • Tess Hanna
  • Kidtech ,  Podcasts
  • Sep 8, 2023
  • 5 Minutes

Welcome to the second episode of SuperAwesome’s #Kidtech podcast, season five! In this episode, SuperAwesome sits down with John Baulch, renowned toy industry expert and publisher of Toy World Magazine, to explore the past, present, and future of toys. John’s journey, from working on niche trade… Read More

Toys vs. Gaming and the Rise of Influencer Media: 8 Key Trends for Kidtech in 2023

  • Dylan Collins
  • Kidtech
  • Mrz 17, 2023
  • 3 Minutes

Note: A version of this piece was originally published on Kidscreen. For the fourth year in a row, SuperAwesome CEO Dylan Collins shares his top trends to watch coming in the world of digital media, kidtech, and entertainment for the year ahead. Read More

Metaverse for Good: Principles and Best Practices for Brands

  • Max Bleyleben
  • Kidtech
  • Jan 10, 2023
  • 6 Minutes

As a brand you’d be hard-pressed not to have metaverse envy, given all the breathless reporting in the media about super-cool custom experiences created by top brands in luxury goods, sportswear, fast food franchises,… Read More

Mega-Streamers and the Shift to the Metaverse: 9 Predictions for Kids Digital Media in 2022

  • Dylan Collins
  • Kids Insights ,  Kidtech
  • Feb 1, 2022
  • 3 Minutes

Note: These predictions were originally published on Kidscreen. Our CEO, Dylan Collins once again shares his predictions about the biggest shifts developing in the world of kids technology, digital media, and entertainment for the year ahead. For a look back into 2021,… Read More

Dubit’s David Kleeman on the importance of young audiences to the metaverse

  • Scarlett Cayford
  • Kidtech ,  Podcasts
  • Dez 13, 2021
  • 5 Minutes

Dubit makes games for the metaverse, and has over 20 years experience of creating digital gaming worlds and experiences. The company’s SVP of Global Trends, David Kleeman, recently sat down with us on SuperAwesome’s  #Kidtech podcast to discuss the changing nature of children’s relationship with technology, the emerging… Read More

How LEGO is tackling the challenges faced by toy companies in 2021

  • Scarlett Cayford
  • Kidtech ,  Podcasts
  • Nov 29, 2021
  • 4 Minutes

LEGO is one of the most successful kids brands in the world. LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #Kidtech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences… Read More

Making the internet (and metaverse) safer for kids with free parent verification for all developers

  • Tess Hannah
  • Kidtech ,  News
  • Sep 30, 2021
  • 3 Minutes

We believe that effective parent verification is essential for a safer internet. That's why we're making our KWS solution free for all developers. Read More

Why an owned media strategy is critical in the kids space (and 3 tips to get started)

  • Tess Hanna
  • Kidtech
  • Feb 16, 2021
  • 4 Minutes

It’s no secret that a youth digital engagement strategy is a must for brands. Kids (age 12 and under) and Young Teens (ages 13-15) are spending more time online than ever before and playing an important role in household purchasing decisions. Brands must find safe and effective ways to engage these audiences.  Read More

Was ist Kids Social Video? Ein Überblick für Marken

  • Kidtech ,  Kidtech ,  Unkategorisiert
  • Jan 21, 2021
  • 5 Minutes

SuperAwesome's Kids Social Video (KSV) wird von über 150 führenden Marken genutzt, um Kinder und Familien durch sichere kontextbezogene Werbung auf YouTube und anderen Plattformen anzusprechen. Ohne eine Plattform wie KSV laufen Werbetreibende Gefahr, ihr Budget für nicht relevante oder unsichere Inhalte zu verschwenden. Read More

A year of consequences: 10 kids digital media predictions for 2021

  • Tess Hanna
  • Kidtech
  • Jan 17, 2021
  • 7 Minutes

Editors note: Each year, Dylan Collins, CEO of SuperAwesome, shares his top predictions for the kids digital media space. Keep reading to learn more about what shifts you can expect to see in 2021, and how companies should prepare for these changes. Read More

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