4 Brand Strategies for Entering the Gaming Ecosystem

For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More

Behind the scenes with MediaMath’s SuperAwesome integration enabling kid-safety in programmatic advertising

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More