Die Weihnachtszeit kommt näher und die direkte Kommunikation mit Kindern und Jugendlichen sollte für Marken nun oberste Priorität haben. Diese einflussreichen Generationen sagen Eltern, welche Geschenke sie kaufen sollen, und definieren die diesjährigen Einkaufstrends.
Wir haben für Sie fünf der wichtigsten Erkenntnisse für die Weihnachtszeit zusammengestellt, damit Ihre Marke ganz oben auf der Wunschliste steht.
(Alle Daten stammen aus Umfragen in Deutschland) Read More
For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More
YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More
Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising. Read More
