Die Weihnachtszeit kommt näher und die direkte Kommunikation mit Kindern und Jugendlichen sollte für Marken nun oberste Priorität haben. Diese einflussreichen Generationen sagen Eltern, welche Geschenke sie kaufen sollen, und definieren die diesjährigen Einkaufstrends.
Wir haben für Sie fünf der wichtigsten Erkenntnisse für die Weihnachtszeit zusammengestellt, damit Ihre Marke ganz oben auf der Wunschliste steht.
(Alle Daten stammen aus Umfragen in Deutschland) Read More
At SuperAwesome, our goal is to make the internet safer for the next generation. Through our KidAware and TeenAware training programs, we help the industry stay informed and up-to-date with current privacy laws, while also achieving the top standards in digital youth… Read More
FLoCs, or Federated Learning of Cohorts, are intended to replace some uses of third-party cookies. But how exactly do they work and what do they mean for the kids digital landscape? Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for children’s privacy and digital safety, we also work to help agencies, brands, and developers protect children and Young Teens online through educational resources and insights. Read More
Now that the UK has formally left the European Union, we’re getting questions from developers and brands about how their obligations under GDPR-K are going to be impacted. Read More
Keeping up with the latest kids’ privacy requirements on social video platforms can be frustrating and confusing for content creators. Further complicating an already complex landscape, Google and YouTube’s record settlement with the Federal Trade Commission (FTC) resulted in changes to its platform and required many creators to rethink their approach to content.
In Part One of this series, we broke down three core learnings from the 2019 settlement. In Part Two, we took a deeper look into what has changed on YouTube since last year.
Read more to learn more about how these changes affect content creators, as well as best practices you can follow to ensure your videos and channel are kid-safe. Read More
On Episode 11 of #Kidtech, our CEO Dylan Collins was joined by the UK’s Information Commissioner, Elizabeth Denham. She leads the UK Information Commissioner's Office (ICO), which is responsible for regulating data privacy in the UK; overseeing the data protection practices of companies, charities, and government agencies. Read More
In November 2019 we launched the KidAware online portal, providing anytime, online access to our most frequently requested courses on COPPA, GDPR-K and other kids’ digital regulations.
The portal provides brand, publisher and agency teams with up-to-date training on the rapidly changing world of kids data privacy laws, kids’ ad regulations and best practices for engaging kids compliantly online. Read More
Last week the UK data privacy regulator launched the most radical effort by any regulator to date to make the internet safer for kids—the Age Appropriate Design Code (AADC). The Code is a set of design guidelines for digital services that may be used by children. Any website, app… Read More
Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences.
The biggest hurdle for developers in the kidtech space is that such games are often not playable until they can access the user’s location, but geolocation is personal information under COPPA and GDPR-K and can’t be used without parental consent. Read More
