Die Weihnachtszeit kommt näher und die direkte Kommunikation mit Kindern und Jugendlichen sollte für Marken nun oberste Priorität haben. Diese einflussreichen Generationen sagen Eltern, welche Geschenke sie kaufen sollen, und definieren die diesjährigen Einkaufstrends.
Wir haben für Sie fünf der wichtigsten Erkenntnisse für die Weihnachtszeit zusammengestellt, damit Ihre Marke ganz oben auf der Wunschliste steht.
(Alle Daten stammen aus Umfragen in Deutschland) Read More
With the festive season fast approaching, understanding the changing dynamics of the holiday shopping landscape is crucial for brands. SuperAwesome has done the research to help you make it to the top of kids and teens’ holiday wish lists this year. With Gen Alpha and Gen Z playing a… Read More
Younger Gen Z (ages 16-18) is the future of personal care; they’re setting trends and are at a critical life stage where they’re buying their first personal care products with their own money. Brands that don’t actively engage with this group may overlook the chance to foster meaningful connections and… Read More
The holiday season is a crucial time of year for brands, and it’s just around the corner. Our SuperAwesome Creators team understands how important this season is, and has gathered insights from top family-friendly influencers that will help shape your influencer marketing strategy for young audiences. We are thrilled to… Read More
When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch. While cost is a factor in motivating subscription purchases, kids‘ and family content needs are the #1 reason a parent will subscribe to a… Read More
Gen Z is unlike any generation before or after, with unique values and motivations that are being actively shaped by both the digital world they grew up in and their real-world experiences. This is a generation facing a unique set of challenges—whether it’s living through a pandemic, spearheading social movements,… Read More
As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
Die Zahl der Markenerlebnisse in digitalen Umgebungen wächst weiter – und mit ihr die Herausforderung, in diesen Umgebungen junge Menschen auf authentische Weise anzusprechen. Dies gilt ganz besonders für Kosmetik- und Körperpflegemarken, denn die nächste Generation ist dabei, mit ihrem Einfluss und ihren Werten die Kosmetikbranche zu verwandeln. Jugendliche und ältere… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
