YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
Young Teens seek out authenticity and relevance when engaging with brands on the internet. Brands must meet these audiences where they are, including YouTube, TikTok, Instagram & Snapchat. In 2021, the most popular genre of content with teens on YouTube was gaming (49%), edging out tutorials,… Read More
Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage. Read More
