Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond… Read More
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. Read More
Despite almost exponential growth in kids who have Internet access, Silicon Valley has mostly designed products with the assumption that nobody under 13 actually exists. So how do content owners responsibly engage with kids without directing a 9yr-old to a Facebook page? Read More
Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. Read More
We’ve spent the last three years creating the infrastructure for safe brand engagement in the digital kids market. Today marks another milestone in this mission. Introducing the latest SuperAwesome product: the Kidfluencer YouTube Network. Read More
You may have heard in the media last month that we have recently acquired PopJam, the leading social content platform for kids. We'd like to show you how content creators are using this unique addition to our platform to reach the kids audience where they engage the most - across mobile and tablet. Read More
One of our awesome full stack developers explains the benefits and the best methods of automated code testing, helping to create bug free products millions of people can enjoy. Read More
As the company at the forefront of safe kids digital engagement globally, it's part of our mission to ensure all the agencies and brands we work with are fully equipped to navigate the compliance, regulation and industry standards of the digital kids landscape. This is why we launched the KidAware certification program for agencies and brands. Read More
Vagrant is a fantastic development tool: however, when we started developing our ad server AwesomeAds, it started to become a problem. Read More
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing. Read More