This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. Read More
Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the last three years of available data. Read More
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Read More
We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. Read More
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond… Read More
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. Read More
Despite almost exponential growth in kids who have Internet access, Silicon Valley has mostly designed products with the assumption that nobody under 13 actually exists. So how do content owners responsibly engage with kids without directing a 9yr-old to a Facebook page? Read More
Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. Read More
We’ve spent the last three years creating the infrastructure for safe brand engagement in the digital kids market. Today marks another milestone in this mission. Introducing the latest SuperAwesome product: the Kidfluencer YouTube Network. Read More
You may have heard in the media last month that we have recently acquired PopJam, the leading social content platform for kids. We'd like to show you how content creators are using this unique addition to our platform to reach the kids audience where they engage the most - across mobile and tablet. Read More