Today we’re pleased to announce that M12, Microsoft’s venture fund, has taken a stake in SuperAwesome as part of a new round. We typically don’t announce investments but we feel this transaction represents an important milestone. We’re growing quickly and we’re profitable so why did we decide to bring M12… Read More
1. A major consumer platform gets fined for kids data privacy breach in Europe under GDPR-K In September, YouTube was fined $170m by the FTC for allowing kids personal data to be collected in a breach of the US COPPA law. Europe has a similar (but stricter) law called GDPR-K, which has the same protections but defines a child as up to the age of 16 in many countries (e.g. Germany, Ireland). There is currently an active investigation which has the potential to be magnitudinally more consequential than the COPPA decision. Getting ahead: historically, brands have taken a practical approach to privacy, often rolling out global operating standards ahead of legislation. You should be planning for 16 as the de facto age of digital consent for privacy/contextual. Read More
At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between. Atena studied software engineering at university, and began work as a software engineer after her fourth year. Two years after joining SuperAwesome, she became the Engineering Lead for one of our biggest products, AwesomeAds, the only ad platform built for the global kids industry. Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids. Read More
At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between. Jess Whatson joined SuperAwesome as Sales Support in 2016. Her passion for data analysis and the kids digital ecosystem as a whole has led her to her current position, leading our Market Strategy team across EMEA. Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids. Read More
SuperAwesome is pretty unique: we are pioneering the kidtech sector with an array of products at different maturity stages, and our engineers work seamlessly across the full stack. The concept of “production readiness” is highly influenced by the product we make, and by the culture and the people involved in designing, developing and maintaining the code. Read More
Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences. The biggest hurdle for developers in the kidtech space is that such games are often not playable until they can access the user’s location, but geolocation is personal information under COPPA and GDPR-K and can’t be used without parental consent. Read More
At SuperAwesome, we're committed to ensuring team members grow and up-skill within their team, and the company as a whole. Anna Birchall joined SuperAwesome as an intern in 2015, and became Head of Publisher Development in 2017. Since then, her appetite for knowledge and technical nous have caused her to pivot into Product Management. Here, she talks about how her career direction changed, and what she does every day to make the internet safer for kids. Read More
Chasing millions of installs is not the sole measure of success - how long users spend in your app and how often they come back is equally important. Push notifications are one of the most effective ways of increasing an app’s user engagement and retention rates. Read More
We’ve recently unveiled our plans for Rukkaz: a video platform designed for family creators, responsible advertisers and kids. Rukkaz is built with privacy-by-design and safe community as first principles (we talked about our guiding principles in an earlier post). Read More
Building apps in the kids space can sometimes seem complicated. There are many rules and legal requirements that do not exist when building technology for adults. Luckily, in most cases there are pretty easy solutions around, but they might not be as well known. I wanted to touch on one… Read More