Chasing millions of installs is not the sole measure of success - how long users spend in your app and how often they come back is equally important. Push notifications are one of the most effective ways of increasing an app’s user engagement and retention rates. Read More
We’ve recently unveiled our plans for Rukkaz: a video platform designed for family creators, responsible advertisers and kids. Rukkaz is built with privacy-by-design and safe community as first principles (we talked about our guiding principles in an earlier post). Read More
Building apps in the kids space can sometimes seem complicated. There are many rules and legal requirements that do not exist when building technology for adults. Luckily, in most cases there are pretty easy solutions around, but they might not be as well known. I wanted to touch on one… Read More
Containers are a critical part of SuperAwesome's infrastructure, allowing us to grow very rapidly without losing focus on our goals. Sometimes, some really simple changes can allow you to save you money, build simpler infrastructure, ensure a better developer experience, and reduce maintenance. Read More
By the time a child is 13, advertising platforms designed for adults will have captured over 72 million pieces of data on them, sharing that personal information with hundreds of other companies. Fundamentally, children are using an internet which was never designed for them. CEO Dylan Collins took to the stage at VivaTech earlier this year to talk about why the solution to this problem isn't coming from Silicon Valley... Read More
About six months ago we started work on Rukkaz, a video platform designed for the needs of kids and family content creators. We thought it was a good time to start talking about details. Patrick Frater in Variety was kind enough to spend some time with us and has an… Read More
In 2018, kids were 40% of all new internet users globally. Across the world, new laws for kids privacy, screen-time and online identity are being passed in reaction to this trend. This has significant impacts for the world's biggest technology companies. Read More
Last week Google announced an important revamp of its policies for Play Store apps that are used by children. With these changes, Google is addressing many of the concerns voiced in recent years by parents, regulators and advocates about the safety of apps that are marketed to kids. Read More
Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers: Apps whose primary audience is children must participate in the Designed for Families (DFF) program, and will only be allowed to use certified ad SDKs… Read More
PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed at an audience of 7-12 year olds, we take both privacy and compliance extremely seriously. A critical concern for any platform is the product analytics you use to measure and learn. This is never a trivial thing to get right. Deciding what to measure, and how, requires careful thought, but at least you have a massive array of products and solutions to choose from, often with fully-featured SDKs to make implementation quicker and easier. Read More