Picture this: your child is asking to play the newest online game. The game has lots of cool features, and they’re excited to get started. They go to sign up, input their age and are informed that they need to receive verified parental consent before they can access the game. Read More
Around the world, stay-at-home orders have led to a dramatic increase in kids consuming digital content, everything from casual games to esports to educational apps to social video. Read More
SuperAwesome is a category-defining company. That makes it both a fascinating and challenging place to be a product manager. Over the next few articles, I want to share some of my thoughts on how we approach product strategy in a category-defining product company.
At SuperAwesome, we build kidtech. Kidtech exists to make the internet safer for kids by ensuring kid-safe digital products deliver privacy and responsibility by design. If you want to know more about the principles that underpin kid-safe online products, check out the Kidtech Standard, and please consider endorsing it.
Kidtech is an emerging category focused on enabling the internet for kids (who are now over 40% of new online users). We are not alone in attempting to solve kidtech problems, but it’s currently a pretty exclusive club. The kidtech space is still early, and because of this, there are so many problems to solve, and so many potential opportunities to pursue. Read More
Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences.
The biggest hurdle for developers in the kidtech space is that such games are often not playable until they can access the user’s location, but geolocation is personal information under COPPA and GDPR-K and can’t be used without parental consent. Read More
Chasing millions of installs is not the sole measure of success - how long users spend in your app and how often they come back is equally important. Push notifications are one of the most effective ways of increasing an app’s user engagement and retention rates. Read More
With 170,000 kids going online for the first time every day, developers have to consider them a likely audience for their games, even if they are not deliberately child-directed. Data privacy laws for children such as COPPA (US) and GDPR-K (EU) are now well known, but the lack of clear guidance on how to apply them can make publishing such games difficult and scary for developers.
Here are five things to keep in mind if you’re developing apps or sites for a children’s audience OR which might be accessed by children: Read More