SuperAwesome x Roblox | Brand Safe Advertising for Gen Alpha

SuperAwesome: Roblox’s Sole Partner for Gen Alpha Advertising

Discover how to reach Gen Alpha audiences safely, contextually, and effectively on Roblox with SuperAwesome

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We bring the intelligence, technology, and brand safety to reach Gen Alpha responsibly and at scale.

The #1 Youth Platform Deserves a Better Strategy

Roblox is decisively the #1 gaming platform used by under-13s, with 98% of kids on the platform gaming weekly

But with thousands of new experiences launching every day, locating the right spaces for your target audience is growing incredibly complex.

You need an approach that is as dynamic as the audience you’re trying to reach.

Advertising That Lives in Their World

With SuperAwesome, your brand doesn’t sit alongside the Roblox experience – it lives inside it. Video and static billboards integrate seamlessly into virtual worlds, functioning just like out-of-home media but where Gen Alpha actually spends their time.

✓ Natural Discovery: Ads appear in high-impact areas without disrupting gameplay

✓ Smart Engagement: Video ads autoplay, but instantly pause the moment a user looks away

✓ Premium Visibility: Drive massive awareness with high-impact, immersive features directly on the Roblox homepage

The Right Game, Every Time

We don’t just put you in the game – we put you in the right game. That’s the power of Awesome Intelligence, our proprietary data platform built specifically for youth audiences.

✓ Find Your Exact Audience: We unlock 80+ custom contextual categories so you can find your exact audience faster and more accurately.

✓ Protect Your Brand:
→ We Play the Games So You Don’t Have To: Our team of in-house youth experts manually play each title and evaluate each environment against 11 strict brand suitability flags (filtering out mild/severe violence, realistic weapons, etc.). → Ad Disclosures & Transparency: We ensure disclosures are unavoidable and understandable for the target age group ✓ Unified Cross-Platform Buys: Why stop at Roblox? We use a proprietary taxonomy to evaluate content across the entire youth ecosystem. This allows you to run cohesive “matched buys” across both Roblox and YouTube based on specific passion points, which can add up to 42% incremental reach to your media plans

Proven Performance

Contextual alignment doesn’t just protect your brand – it drives serious results. Campaigns leveraging our contextual targeting typically see a View Completion Rate (VCR) +5 percentage points higher than general targeting.

Whether you are looking to boost VCR, or expand your reach to tens of millions of kids, we have the sophisticated planning tools to locate the most relevant audiences across games.

Ready to maximize your Roblox investment?

Get in touch with our team of youth experts to build a custom media plan that reaches the right kids, in the right games.

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