Click here to listen! Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York. Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and… Read More
Click here to listen! Hosted in the Radio Waves building in New York – the original home of Nikola Tesla – Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group. An experienced data privacy and entertainment lawyer, Dona… Read More
Working at SuperAwesome often means working with super talented people based thousands of miles away from you (we have offices in London, NYC, Chicago and LA, as well as joint ventures in Singapore, Australia and LatAm). We try to remove location bias in all that we do, but it’s not always easy, especially in the context of meetings and brainstorms. Read More
Click here to listen! In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids… Read More
Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America. Read More
Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. Read More
Click here to listen! Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the… Read More
Kids are spending more time on the internet every day - but the websites and apps they use were primarily designed for use by adults. At SuperAwesome, we’re focused on making the internet safer for kids. We hire the most talented developers we can find - but more often than not they have little to no experience in our very new sector. So our onboarding process has been designed to turn great software engineers into kidtech engineers, focused on the importance of privacy and children. Read More
Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire, 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. Generation Alpha are influencing household decisions all year round - but never more so than during the all-important back-to-school period. Read More
YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for… Read More
