News

Helping developers think about privacy at SuperAwesome

Kids are spending more time on the internet every day - but the websites and apps they use were primarily designed for use by adults. At SuperAwesome, we’re focused on making the internet safer for kids. We hire the most talented developers we can find - but more often than not they have little to no experience in our very new sector. So our onboarding process has been designed to turn great software engineers into kidtech engineers, focused on the importance of privacy and children. Read More

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire, 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. Generation Alpha are influencing household decisions all year round - but never more so than during the all-important back-to-school period. Read More

Jimmy Butchart is SuperAwesome’s new Commercial Operations head

YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for… Read More

COPPA-compliant programmatic advertising with our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for… Read More

Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector

As the kidtech platform behind the scenes, we’re fortunate to interact with a huge range of people in our sector, from startup founders and toy industry legends to policy-makers and YouTube content creators. We thought it’d be great to hear their perspectives on our industry. So we’re very pleased to announce the launch of our podcast series, #Kidtech, hosted by SuperAwesome CEO Dylan Collins and featuring interviews with the people who are shaping the global digital kids sector. Read More

Announcing our new Global HR Director: Sheenagh Rogers

Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. If you’ve spoken to anyone who works here, you’ll probably know we think of SuperAwesome as a university, offering our team both personal and professional development opportunities wherever we can. As part of that commitment, we’re incredibly pleased to announce the appoint of Sheenagh Rogers as our Global HR Director. Read More