News

The 5 most popular #Kidtech interviews of 2019

We’ve had a busy first season on #Kidtech, the SuperAwesome-produced podcast series that goes behind the scenes with the people and companies shaping the digital kids sector.  Since launching earlier this year, we’ve featured everyone from toy companies to kids podcasts; from kids SVOD to kids… Read More

Women in Tech: An interview with Jess Whatson, Strategy Manager

At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between.  Jess Whatson joined SuperAwesome as Sales Support in 2016. Her passion for data analysis and the kids digital ecosystem as a whole has led her to her current position, leading our Market Strategy team across EMEA.  Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids.  Read More

Women in Tech: An interview with Kiah Shabka, Head of Information Security

At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between.  Kiah started out her cyber security career at university where she was a researcher for the university’s Strategy and Security Institute. After graduating she became a cyber security consultant, working with a range of clients from multinational corporations to high-profile individuals. In 2019 she decided to move to an in-house role, and joined SuperAwesome as their Head of InfoSec. Read More

#Kidtech Episode 18: Darran Garnham, CEO of MTW Toys

In Episode 18 of #Kidtech, Darran Garnham, CEO of MTW Toys, Europe’s main distributor of Thinkway toys, joins SuperAwesome CEO Dylan Collins in London to discuss entertainment licensing, digital and physical toys, his angel investment in Calm and some of the history behind Mind Candy. A wide-ranging conversation covering the past, present and future of the kids sector. Read More

Women in Tech: An interview with Anna Birchall, Product Manager

At SuperAwesome, we're committed to ensuring team members grow and up-skill within their team, and the company as a whole. Anna Birchall joined SuperAwesome as an intern in 2015, and became Head of Publisher Development in 2017. Since then, her appetite for knowledge and technical nous have caused her to pivot into Product Management. Here, she talks about how her career direction changed, and what she does every day to make the internet safer for kids. Read More

Q2 2019 Kids Trends: VSCO Girls, TikTok Challenges, collectibles & more

Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song. Through PopJam, our kid-safe content sharing platform, we constantly keep an eye on the latest kids trends. We don’t collect data from PopJammers, but we do watch what the community is interested in. You can check out out our report for Q1 Kids Trends here and our blog on Gacha and Dollify here. Luckily, Momo has disappeared, but memes, magic and Gacha still remain incredibly popular among the under-13 audience.  Read More