“I think that we're all going to come out of this situation with kids much, much more connected than before… But it's going to bring with it a greater sense of responsibility in making sure the internet is a safe place for children.”
In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company. You can listen on Spotify, iTunes or Soundcloud but the interview transcript is below, for those who prefer to read rather than listen: Read More
In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company. Read More
Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to find ways to educate and entertain young children. Read More
Everything has changed - what should you do now? Read More
Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More
I wanted to share some of the measures that we’re taking to ensure SuperAwesome’s services remain unaffected by the Covid-19 pandemic. We’re following advice from the authorities in each of our regions. At this point we’ve shifted all of our global teams to working from home, along with implementing additional… Read More
Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.” In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More
In 2019 we launched #Kidtech, the podcast that goes behind the scenes with the people and companies influencing the digital kids sector. Season One featured a series of incredible guests across many different areas of the kidtech sphere. You can take a glance back at some of Season One’s highlights… Read More
Last week, SuperAwesome hosted an exclusive industry breakfast briefing in NYC. Read More
Netflix recently announced that while their subscription numbers are growing abroad, with Asia-Pacific as the fastest-growing segment, growth has slowed in the US. Read More
