Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.” In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More
In 2019 we launched #Kidtech, the podcast that goes behind the scenes with the people and companies influencing the digital kids sector. Season One featured a series of incredible guests across many different areas of the kidtech sphere. You can take a glance back at some of Season One’s highlights… Read More
Last week, SuperAwesome hosted an exclusive industry breakfast briefing in NYC. Read More
Netflix recently announced that while their subscription numbers are growing abroad, with Asia-Pacific as the fastest-growing segment, growth has slowed in the US. Read More
Last week the UK data privacy regulator launched the most radical effort by any regulator to date to make the internet safer for kids—the Age Appropriate Design Code (AADC). The Code is a set of design guidelines for digital services that may be used by children. Any website, app… Read More
Our Chief of Staff, Kate Devlin, was recently asked to speak at Start Up Week Dublin, on Scaling Culture in Organisations. As one of SuperAwesome’s early hires back in 2015, Kate’s role throughout her time at SuperAwesome has given her unique insight into how a culture scales from a few desks in the corner of a shared office space to five global offices, and over 150 people. Read More
Today we’re pleased to announce that M12, Microsoft’s venture fund, has taken a stake in SuperAwesome as part of a new round. We typically don’t announce investments but we feel this transaction represents an important milestone. We’re growing quickly and we’re profitable so why did we decide to bring M12… Read More
Last week the internet broke. Or you would have thought so, given the cacophony of voices alleging a government conspiracy to remove kids from YouTube. Well, not quite. But last week was a key milestone in the enforcement of existing kids’ data privacy laws. And the changes YouTube is making will impact how brands engage with kids, and how kids’ content is funded. Read More
1. A major consumer platform gets fined for kids data privacy breach in Europe under GDPR-K In September, YouTube was fined $170m by the FTC for allowing kids personal data to be collected in a breach of the US COPPA law. Europe has a similar (but stricter) law called GDPR-K, which has the same protections but defines a child as up to the age of 16 in many countries (e.g. Germany, Ireland). There is currently an active investigation which has the potential to be magnitudinally more consequential than the COPPA decision. Getting ahead: historically, brands have taken a practical approach to privacy, often rolling out global operating standards ahead of legislation. You should be planning for 16 as the de facto age of digital consent for privacy/contextual. Read More
At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome - from engineers to product managers to everything in between. Atena studied software engineering at university, and began work as a software engineer after her fourth year. Two years after joining SuperAwesome, she became the Engineering Lead for one of our biggest products, AwesomeAds, the only ad platform built for the global kids industry. Here, she talks about how her career has evolved within SuperAwesome, and what she does to make the internet safer for kids. Read More
