#Kidtech S2 Episode 4: Emmet O’Neill, CEO,Touchpress

In Episode 4 of #Kidtech, Emmet O’Neill, CEO of Touchpress, a well-known app developer and publisher in the kids space (most recently with LEGO DUPLO World), joined us via Zoom to talk about the kids app ecosystem and how Covid-19 is driving compelling numbers and trends. Read More

#Kidtech S2 Episode 3: Kate Boyle, Founder/CEO, Banjo Robinson

In Episode Three of #Kidtech Season Two, we were joined by Banjo Robinson’s CEO and founder, Kate Boyle. Banjo Robinson is an awesome letter-subscription service featuring a magical cat who travels around the world, sending letters to children from different locations – AKA your child’s magical penpal. Read More

Full Interview Transcript: #Kidtech S2 Episode 2: WPP CEO Mark Read

“I think that we're all going to come out of this situation with kids much, much more connected than before… But it's going to bring with it a greater sense of responsibility in making sure the internet is a safe place for children.” In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company. You can listen on Spotify, iTunes or Soundcloud but the interview transcript is below, for those who prefer to read rather than listen: Read More

Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More

A message for our customers, partners and friends

I wanted to share some of the measures that we’re taking to ensure SuperAwesome’s services remain unaffected by the Covid-19 pandemic.   We’re following advice from the authorities in each of our regions. At this point we’ve shifted all of our global teams to working from home, along with implementing additional… Read More

Minecraft is reintroducing crafting to kids

Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.”  In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More