In Episode 15 of #Kidtech, Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform) and Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector discuss the topic of family democracy and children’s influence on purchasing.

Sam and Craig talk about the extent to which children influence all purchases in the home, even over areas in which they don’t recognise their own power, and the tactics they employ to do so. 

From holidays, to groceries and technology, Sam’s research and Craig’s insight – together with sound bites from the PopJam community – makes this episode a must-listen for anyone in the kids industry.

Kidtech is a podcast hosted by the team at SuperAwesome, featuring interviews with the people shaping the digital kids sector. From startup founders and toy industry legends to policy-makers and YouTube content creators, listen to #Kidtech to hear a range of expert perspectives on this growing industry. 

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