Gaming industry leaders Gamefam and SuperAwesome join forces to bring brands successfully to the metaverse

Gamefam, the leading metaverse strategist and developer, and SuperAwesome, the experts in effective youth engagement, are excited to announce their partnership. The partnership sees the industry heavyweights join forces across multiple fronts including: offering brands a holistic metaverse strategy, executions that build… Read More

The Big-Little Family Influencers: How to harness the power of family co-viewing to effectively engage preschoolers

Preschool brands are navigating a new era, one where the influence of tech-savvy youngsters extends beyond mere toy preferences, impacting entire family purchasing decisions. SuperAwesome’s new research found that a whopping 95% of parents acknowledge their preschoolers’ influence on what they buy for them, and 85% say they impact what… Read More

Congratulations to the 2023 WiT Wonder Women!

Congratulations to all of the winners of the Women in Toys Wonder Women awards! We had a fantastic time celebrating with all of the attendees and couldn’t be prouder of our CEO, Kate O’Loughlin and Head of Brand Strategy, Allie Walker, who were both named as finalists. The Wonder Women… Read More