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Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by… Read More

Scaling for good: it’s time kids content creators had another online video platform

Last week I talked about our financials in an interview with Dean Takahashi at Venturebeat. In 2018 SuperAwesome hit a revenue run-rate of $64m. This year we’ll take that same measure to almost $100m. Every month our various kidtech products are powering safe, private digital engagements for over 500m kids as they play games, watch videos and engage with their communities online. Read More

Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector

As the kidtech platform behind the scenes, we’re fortunate to interact with a huge range of people in our sector, from startup founders and toy industry legends to policy-makers and YouTube content creators. We thought it’d be great to hear their perspectives on our industry. So we’re very pleased to announce the launch of our podcast series, #Kidtech, hosted by SuperAwesome CEO Dylan Collins and featuring interviews with the people who are shaping the global digital kids sector. Read More

5 things we learned while refining Verifiable Parental Consent for kids apps

Apps and games that need to collect personally identifiable information (PII) from kids require the parents to give their consent. Given the sensitive nature of this information, we take extra measures to make sure that the parent of the child is really the one giving the consent. Under COPPA and GDPR-K, one of the ways to do so is by performing a credit card transaction for a small charge ($1). Here are some of the interesting things we’ve learned while iterating on our parental consent flows: Read More

Announcing our new Global HR Director: Sheenagh Rogers

Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. If you’ve spoken to anyone who works here, you’ll probably know we think of SuperAwesome as a university, offering our team both personal and professional development opportunities wherever we can. As part of that commitment, we’re incredibly pleased to announce the appoint of Sheenagh Rogers as our Global HR Director. Read More

The #kidtech movement: a zero-data architecture for children’s apps and sites

At SuperAwesome, we spend a lot of time thinking about the requirements for an internet that is now used by vast numbers of children (versus it’s original design, which was solely for adults). GDPR-K is rapidly being followed by new children’s laws in many countries that are based on the same principles -- data minimisation and privacy by design. The #kidtech movement is about eliminating (not just reducing) the risk of kids personal data collection as much as possible. Here’s why we believe that a zero-data internet is the only solution to the growing problem of kids digital privacy online. Read More