Cannes Lions had been on my career wish list for a long time. It is one of the few places where the global advertising industry comes together to celebrate its best creative work and explore where marketing is heading next. I first attended in 2022 through the Cannes Lions Media… Read More
Experts in brand engagement for the next generation, named under-13s advertising partner by immersive gaming platform NEW YORK & LONDON, 4 June 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been named by Roblox as its commercial and technology… Read More
The U.S. regulatory landscape around youth privacy and advertising is shifting rapidly. With federal agencies in transition, states escalating enforcement, and previously proposed legislation being reintroduced, brands need to stay proactive and informed. Here’s what recent developments mean for your youth marketing strategies – and how SuperAwesome helps you… Read More
Today, we’re launching Alpha Impact, a new piece of research from SuperAwesome on the technological, economic, and cultural trends shaping Gen Alpha (kids born between 2010 and 2024) and their impact on the world. Understanding the Next Generation with Less BS For this piece, we drew… Read More
