Superawesome Logo
  • Who are you?
    • Advertisers
    • Developers & Publishers
    • Creators & Influencers
    • Parents & Policy Makers
  • Solutions
    • Awesome Video
    • Awesome Ads
    • Awesome Creators
    • Awesome Gaming
    • Roblox Ads
    • Awesome Audio
    • Awesome Intelligence
  • Learning
    • Kid Aware
    • Teen Aware
    • Creator Aware
    • Roblox Aware
  • Resources
    • Case Studies
    • Blog
    • Reports
    • #Kidtech Podcast
  • About Us
    • Company
    • Press Coverage
    • Careers & Life at SuperAwesome
    • Newsletter Signup
  • Contact Us
  • Who are you?
    • Advertisers
    • Developers & Publishers
    • Creators & Influencers
    • Parents & Policy Makers
  • Solutions
    • Awesome Video
    • Awesome Ads
    • Awesome Creators
    • Awesome Gaming
    • Roblox Ads
    • Awesome Audio
    • Awesome Intelligence
  • Learning
    • Kid Aware
    • Teen Aware
    • Creator Aware
    • Roblox Aware
  • Resources
    • Case Studies
    • Blog
    • Reports
    • #Kidtech Podcast
  • About Us
    • Company
    • Press Coverage
    • Careers & Life at SuperAwesome
    • Newsletter Signup
  • Contact Us
  • English

Game On: Why Roblox Ads Belong on Every Toy Brand’s Media Plan

  • Jessica Whatson
  • Awesome Gaming ,  Roblox
  • Aug 10, 2026
  • 5 Minutes

Our Head of Gaming, Jessica Whatson, was featured in Toy World Magazine’s August issue, making the case for why Roblox advertising should be a core part of any toy brand’s media plan this holiday season. Read Jessica’s full article in the digital edition, or head to Toy… Read More

SuperAwesome Partners with Roblox to Bring Brand Safe Advertising to Gen Alpha

  • Lewis Hadley
  • Awesome Gaming ,  Gaming ,  Gen Alpha ,  Roblox ,  SuperAwesome News
  • Jun 4, 2026
  • 3 Minutes

Experts in brand engagement for the next generation, named under-13s advertising partner by immersive gaming platform NEW YORK & LONDON, 4 June 2026 –  SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has been named by Roblox as its commercial and technology… Read More

Our kids industry newsletters are excellent. Sign up here:

Subscribe

Trending

#1
SuperAwesome Partners with Roblox to Bring Brand Safe Advertising to Gen Alpha
#2
Social Media Bans and Why Brands Need a New Playbook for Reaching Youth Audiences Online
#3
SuperAwesome Launches Creator Aware: A Global Creator Wellbeing Program Supporting the Next Generation of Creators
#4
SuperAwesome Acquires Starglow Media, the World's Largest Ecosystem of Premium Kids & Family Audio Content
#5
The Real Engine Behind Gen Alpha & Gen Z Fandoms (Hint: It's Not What You Think)

Listen to our #Kidtech podcast:

See more

Browse

Solutions
  • Awesome Video
  • Awesome Ads
  • Awesome Creators
  • Awesome Gaming
  • Awesome Audio
  • Awesome Intelligence
  • The SuperAwesome Ad Standards
Learning
  • Kid Aware
  • Teen Aware
  • Creator Aware
Company
  • Company
  • Careers & Life at SuperAwesome
  • Contact Us
  • Subscribe to our Newsletters
Support
  • Developers
  • Privacy Hub
  • Awesome Ads Marketplace Privacy Policy
  • Terms Of Use
  • Modern Slavery

SuperAwesome, the SuperAwesome logo, AwesomeAds, the AwesomeAds logo, SafeFam, Safe Ad, the Safe Ad logo, and KidAware are trademarks or registered trademarks of either SuperAwesome Inc. or its subsidiaries in the USA and elsewhere. All other trademarks are the property of their respective owners.