Preschool brands are navigating a new era, one where the influence of tech-savvy youngsters extends beyond mere toy preferences, impacting entire family purchasing decisions. SuperAwesome’s new research found that a whopping 95% of parents acknowledge their preschoolers’ influence on what they buy for them, and 85% say they impact what… Read More
This year’s Safer Internet Day theme of ‘Inspiring change? Making a difference, managing influence and navigating change online’ is a call to action to understand and build a safer internet for the next generation. Safer Internet Day has become a landmark event in the online safety… Read More
Les enfants sont le moteur des ventes de jouets et les marques ne peuvent se permettre d’ignorer la façon dont ils refaçonnent le marché. Notre dernière infographie, La voie vers le succès des ventes de jouet en France : Stratégies gagnantes pour les marques de jouets dans un contexte économique… Read More
La saison des fêtes approche à grands pas, et il est crucial pour les marques de s’adresser directement aux enfants et aux adolescents. Ces générations influencent en effet les achats de leurs parents, et définissent les tendances shopping de cette année. Découvrez cinq informations essentielles afin que votre marque reste en tête des listes de souhaits. (Toutes les données sont spécifiques à la France.) Read More
With the festive season fast approaching, understanding the changing dynamics of the holiday shopping landscape is crucial for brands. SuperAwesome has done the research to help you make it to the top of kids and teens’ holiday wish lists this year. With Gen Alpha and Gen Z playing a… Read More
The holiday season is a crucial time of year for brands, and it’s just around the corner. Our SuperAwesome Creators team understands how important this season is, and has gathered insights from top family-friendly influencers that will help shape your influencer marketing strategy for young audiences. We are thrilled to… Read More
When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch. While cost is a factor in motivating subscription purchases, kids’ and family content needs are the #1 reason a parent will subscribe to a… Read More
Gen Z is unlike any generation before or after, with unique values and motivations that are being actively shaped by both the digital world they grew up in and their real-world experiences. This is a generation facing a unique set of challenges—whether it’s living through a pandemic, spearheading social movements,… Read More
La multiplication des expériences de marque dans les espaces numériques représente un défi : s’y connecter de manière authentique avec les jeunes. C’est particulièrement évident pour les marques de produits de beauté et de soin, puisque la nouvelle génération transforme et influence le secteur avec ses valeurs. Les adolescents et les… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
