3 brands compassionately engaging with families & kids during Coronavirus

Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to find ways to educate and entertain young children.  Read More

Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More

Minecraft is reintroducing crafting to kids

Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.”  In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More

The biggest kids trends for 2020

Every year we ask PopJammers (AKA the experts) to predict kids trends for the following year. Here’s what we can look forward to in 2020… Christmas is a time for tradition, and one of our favourites is asking the kids on PopJam, our moderated content-sharing platform, what they think the big trends will be for the next year. PopJam gives kids a safe digital space to share their thoughts, without sharing their data or personal info. For 2019, PopJammers predicted big things for Fortnite, TikTok and YouTube, but also squishies, phones (particularly the new iPhone), unicorns, the Nintendo Switch, LOL Surprise!, Stranger Things and money. All of these have been big, although squishies and unicorns have definitely been fading away. But being tangible Christmas gifts (and family members catching on late to some trends) may resurrect them. PopJam’s top predictions for kids trends for 2020 are: Read More