Brands that aspire to connect with youth audiences have much to consider — from keeping up with the latest trends and emerging platforms to staying on top of changing legal requirements. This presents difficulties when it comes to creating content for kids and Young Teens that is both safe and effective. Read More
SuperAwesome’s recent report, How the kids gaming ecosystem has changed, provides observations and insights about how young audiences’ gaming patterns are changing the entire digital media landscape. Read More
In the latest episode of our #Kidtech podcast, Dylan Collins, CEO of SuperAwesome, sat down with Isaac Larian, CEO and Founder of MGA Entertainment, for a lively discussion about MGA Entertainment and the wider toy business in 2020, the effects of a changing digital landscape on physical play,… Read More
Kids engage with the world in a more interactive way than adults. To capture their attention, branded experiences need to incorporate that interactivity. The most effective and memorable way to accomplish this is by creating playable experiences, also known as mini games. The majority of kids that we’ve spoken to… Read More
Old enough to cultivate their own opinions and spending power, but young enough to draw upon parental budgets, the 13-15 audience has quietly become the most influential household audience in the world. In our recent report, The emergence of the 13-15 market: the world’s most powerful household influencers, we… Read More
Covid-19 remains a huge feature in PopJammers’ lives, but there are strong gaming and social trends that are helping them feel creative and connected. We create monthly trend reports, thanks to the kids that use our PopJam platform, which allows us to give an overview of the last… Read More
Today’s kids are growing up in a hyper-connected and complex world. They have endless information at their fingertips, accessible from anywhere at any time. They shop, game, and socialize online in ways that previous generations couldn’t even imagine. Accordingly, to best understand them, brands must think beyond the research… Read More
In the summer months, the biggest trends across popular social video platforms reflected the impact of an unprecedented year. With kids and families spending more time at home due to Covid-19, many are turning to their devices for entertainment, with views surging across popular social video platforms. To meet… Read More
Kids look to many sources to inspire the decisions they make. Friends, family, online content creators, and the digital communities that they belong to are all important influences. Historically, though, the schoolyard and word-of-mouth are most impactful; kids want what their friends have. However, 2020’s lockdown period due to the… Read More
On September 9th, SuperAwesome hosted its first-ever online EMEA Digital Kids Upfronts. Typically held in person, the highly anticipated event is packed with presentations on critical topics related to kids marketing, from the latest kids insights to upcoming product launches. This year’s agenda included the following sessions and speakers:… Read More
