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Generation Media’s Dean Weller on navigating today’s kids media sector

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jul 22, 2021
  • 4 Minutes

What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More

The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jul 12, 2021
  • 5 Minutes

Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More

Why both paid and earned influencers are essential to your youth digital strategy

  • Tess Hanna
  • Kids Insights
  • Jul 7, 2021
  • 4 Minutes

Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More

3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jun 24, 2021
  • 4 Minutes

Improve your digital engagement strategy with these three insights on youth digital purchasing behaviors from gohenry's Alex Zivoder. Read More

4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • May 27, 2021
  • 3 Minutes

Learn four insights on the kids’ content landscape and why it is important to build authentic and emotional connections with young viewers. Read More

3 ways beauty brands can reach Young Teens with safe video content

  • Tess Hanna
  • AwesomeAds for Social ,  Kids Insights
  • May 20, 2021
  • 4 Minutes

Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage. Read More

Lack of engagement with kids could trigger a wave of churn for video subscription services later this year

  • Tess Hanna
  • Kids Insights
  • May 12, 2021
  • 4 Minutes

Kids are a critical audience for entertainment brands. SuperAwesome's CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room. Read More

A creative strategy for Young Teens: 5 ways to engage the most powerful household influencer in the mobile space

  • Tess Hanna
  • Kids Insights
  • Apr 7, 2021
  • 4 Minutes

This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience. Read More

How to leverage the power of TikTok to reach your Young Teens audience with safe content

  • Tess Hanna
  • Kids Insights
  • Apr 1, 2021
  • 4 Minutes

Learn how your brand can leverage the power of TikTok to engage with Young Teen audiences through safe and effective content. Read More

5 tips to engage digitally with screen fatigued youth

  • Tess Hanna
  • Kids Insights
  • Mar 15, 2021
  • 5 Minutes

Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences. Read More

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