Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences. Read More

Kids’ and families’ digital behaviors have changed in the aftermath of an unprecedented year. In today’s screen-dominated world, 57% of 7-9 year olds prefer gaming to watching any kind of TV. And digital channels are more than just popular entertainment sources — they have also become trusted discovery platforms… Read More

The ultimate digital renegades, kids (age 12 and younger) and Young Teens (ages 13-15) are playing by their own rules. These audiences are finding multifaceted ways to interact with trends — and these online behaviors are shaping the entire digital media landscape. Read More

This year, with screen time at an all-time high for kids and Young Teens (due to Covid-19), brands will continue to rely on influencers to get the word out about their products. In fact, influencer content appears within 56% of the top 10 YouTube content themes* watched by kids. Read More

The best way to understand what kids are thinking is to ask kids themselves. So, to predict the biggest kids trends for 2021, we turned to the experts. Read More

Kids’ and Young Teens’ opinions are increasingly important in the household, impacting everything from grocery purchases to holiday shopping and more.  Read More

We asked kids to look back at 2020 and share what they thought the biggest kids trends of the year have been. Here’s what they told us. Read More

Brands that aspire to connect with youth audiences have much to consider — from keeping up with the latest trends and emerging platforms to staying on top of changing legal requirements. This presents difficulties when it comes to creating content for kids and Young Teens that is both safe and effective. Read More

SuperAwesome’s recent report, How the kids gaming ecosystem has changed, provides observations and insights about how young audiences’ gaming patterns are changing the entire digital media landscape.  Read More

In the latest episode of our #Kidtech podcast, Dylan Collins, CEO of SuperAwesome, sat down with Isaac Larian, CEO and Founder of MGA Entertainment, for a lively discussion about MGA Entertainment and the wider toy business in 2020, the effects of a changing digital landscape on physical play,… Read More