Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers - or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity and creativity still exists on the digital playground. On PopJam, we see this most clearly in the evolution of Original Characters.
So, what are they? Read More
On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them.
We started a discussion about what worries them about being online and here are their top five fears. Read More
The digital kids (u13) landscape is evolving rapidly. As we’ve seen this week, even for companies with all the technical resources in the world, building fully kid-safe environments is not easy.
Four years, 105 people, multiple FTC COPPA Safe Harbor certifications, countless technical and legal reviews by top kids brands, billions of transactions and several products later, we are probably the best placed company in the world to talk about this. Our technology powers hundreds of millions of kids digital engagements every month. Read More
“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to change? Read More
It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Read More
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Read More
The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: Read More
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond… Read More
Today we’re pleased to announce that TotallyAwesome, our joint venture in APAC, has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia. Read More
Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ - this couldn’t be a better fit for SuperAwesome and the work we do. Read More
