Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ - this couldn’t be a better fit for SuperAwesome and the work we do. Read More
To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US and the UK, to find out what stood out to them from the last year - and whether it was really that bad after all. Read More
The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal year. Read More
After probably the most controversial presidential race the US has ever seen (and there have been a few of them), a new leader has been chosen. We asked 500 kids (8-13) what they thought about their new President and the results are fascinating. Read More
This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, to help answer that question, and much more. Read More
Last week (UK half term), our PopJam team hit the road to meet hundreds of kids and their families. First up was Kidtropolis in London, a fun-packed family event featuring a plethora of activities and entertainment from kids’ favourite brands and personalities. Later in the week, the journey continued to the Digital Kids Show in Manchester, a separate event focussed on pure digital education, gaming and featuring some very special YouTuber guests. Read More
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by a panel of industry experts and a range of supporters (including us), aims to fulfil this need by providing free resources to help young people think critically about the advertising they come across in their day-to-day lives. They called on us to help them in their mission. Read More
Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this blog series, we’re going to highlight some of the ways that book publishers are not only engaging with the centennial audience, but creating whole multi-media worlds they can explore. But first, some context… Read More
We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily. Read More
SuperAwesome recently collaborated with US virtual reality research firm Greenlight VR to produce a 60-page report exploring attitudes towards the technology in the UK. Read More